Effective sales management-and running an effective sales organization-is the key to revenue generation, customer satisfaction, and business results. Whether you are a sales manager or a sales executive, your role is complex, and it is increasingly challenging to balance today's demands with leading the digital sales transformation that will position your team for future success.

In the HBR Sales Management Handbook, Prabhakant Sinha, Arun Shastri, and Sally Lorimer provide the resources you need to build value for your company, your customers, and your sales teams. The book lays out hundreds of actionable ideas to manage your sales force better and drive digital success in your sales organization.

With case studies from many industries worldwide, this comprehensive guide explores the fundamentals every sales manager needs to know, complete through today's most challenging issues around digital:

Bringing value to customers while managing the business
Hiring, onboarding, and retaining the best sales talent
Managing sales in the remote, multichannel world
Using AI and analytics to make crucial decisions
Building the next generation of sales information hubs
Navigating sales force change with continuous improvement

Your job is vast and dynamic. The HBR Sales Management Handbook is a collection of comprehensive and forward-looking ideas to help you win by helping your salespeople and customers win.

HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack-whatever your role.

Autorentext

Prabhakant (Prabha) Sinha cofounded ZS in 1983 and has consulted on sales effectiveness globally. He taught at Northwestern's Kellogg School of Management and also led executive education programs at London Business School and Indian School of Business. He has coauthored sales management books and dozens of articles for Harvard Business Review.

Arun Shastri, a ZS Principal, helps clients transform their digital capabilities. He writes on AI for Forbes, cohosts the Reinventing Customer Experience podcast, contributes to HBR, and teaches sales executives at Kellogg.

Sally Lorimer, a ZS Principal, frequently contributes to HBR, and is the co-author of eight sales management books.