Liking Ike

David Haven (Professor of English, Professor of English, The College of New Jersey) Blake

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Zusatztext This excellent book is an important contribution to the study of politics and culture in the United States. Information...

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Zusatztext This excellent book is an important contribution to the study of politics and culture in the United States. Informationen zum Autor David Haven Blake is Professor of English at The College of New Jersey. His previous publications include Walt Whitman and the Culture of American Celebrity (Yale University Press, 2006), and Walt Whitman, Where the Future Becomes Present (University of Iowa Press, 2008). Klappentext Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests. Zusammenfassung Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests. Inhaltsverzeichnis Preface Introduction: Eisenhower, Televised and Memorialized Chapter 1: Ike Day Chapter 2: Riding the Roosevelt Special Chapter 3: The Coriolanus Candidate Chapter 4: The Spectacle Campaign Chapter 5: Cornflakes Chapter 6: Madly for Adlai Chapter 7: The Biggest Fan in the World Chapter 8: Happy Birthday, Mr. President Conclusion: The Glamour Republic Index

Autorentext
David Haven Blake is Professor of English at The College of New Jersey. His previous publications include Walt Whitman and the Culture of American Celebrity (Yale University Press, 2006), and Walt Whitman, Where the Future Becomes Present (University of Iowa Press, 2008).

Klappentext

Liking Ike offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.

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