Essay from the year 2019 in the subject Design (Industry, Graphics, Fashion), , language: English, abstract: In connection with the complication of the world, the expansion of the information field of culture, not only the object-spatial medium of the human environment changes, but also the value-semantic and aesthetic parameters of its functioning. In the third millennium, the problems affecting the human environment were aggravated due to the growing environmental crisis, etc. However, at the same time, new opportunities have opened up in improving information systems and intercultural integration which is gaining the pace, that allow expanding the possibilities of transforming living space, finding more adequate ways of adapting a person in adverse conditions. Hence, modern human pays special attention to the form of arrangement of his life activity, which has received the name "design." In recent years, the question of the essence of design and its role in contemporary culture is increasingly drawing interest of not only practical designers, but also sociologists, culturologists, philosophers, and other representatives of social and humanitarian knowledge. Design, expressing the 'project culture' of a post-industrial society, emphasizes the process of changing aesthetic criteria and improving the industrial form. Strengthening the role of modern design is associated with the growth of global problems, and its tasks depend on solving ecological, urban, ethnographic, humanistic problems of culture.