The ongoing digitization process affects all areas of the media industry. Within the scientific discussion, movie production is little observed although it currently faces crucial structural developments. The change to digital production processes allows new ways of cooperation and coordination in the project networks.
Marcus Pankow examines the specifics of the movie production industry and its value-creating processes, reflecting the digitization and its impact on the information systems strategy. An empirical case study analysis forms the basis for the development of a reference model for a company-wide application system to support the entire movie production process. Following the concept of a Service Oriented Architecture (SOA), he encapsulates established applications in services and integrates them on one platform.

Autorentext
Dr. Marcus Pankow promovierte als wissenschaftlicher Mitarbeiter bei Prof. Dr. Dres. h.c. Arnold Picot am Institut für Information, Organisation und Management der Universität München. Er berät als Business Strategy Consultant Media & Entertainment-Unternehmen für die IBM Deutschland GmbH, Global Business Services.

Zusammenfassung
Digitization has an enormous impact on the media industry. While the music- and in part also the book industry have already been analyzed thoroughly under the aspect of digitization, scientific discussions are devoid of in-depth analyses regarding the possibilities and consequences of digitization in the movie and television business. Various individual aspects have indeed been discussed. However, assuming a continuous and ubiquitous digitization of production and distribution, an overview covering all aspects of entrepreneurial activities, notably in the film business, is missing. The film industry is currently still employing rather traditional criteria and has seemingly only opened itself to digitization in certain areas. There is no reason, however, why in the area of movie production the entire process could not be controlled and managed digitally. The project networks, which are the typical organization forms within the movie business, could then be set up and coordinated in a completely different way.

Inhalt
Specifics of the Motion Picture Industry.- Strategic Enterprise Architecture Modeling.- Explorative Case Study Analysis.- Reference Modeling of an Integrated Movie Production System.- Conclusions.