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Marketing Plan ALDI. Entry into the Finnish Grocery Retail Market

E-Book (pdf), 14 Seiten

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Seminar paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , course...

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E-Book (pdf)

Beschreibung

Seminar paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , course: Strategic Retail Marketing, language: English, abstract: The ALDI Group is known as one of the biggest chains of discounters in Europe and is still growing into more markets all over the world. As their biggest German competitor LIDL already successfully expanded into the Finnish market, Finnland could be a market of interest for ALDI as well. This project work presents an analysis of the discounters business model, capabilities and the environment of the Finnish market by using SWOT Analysis and PEST Analysis. After this a marketing plan is presented based on the insights with recommendations for the company.

Produktinformationen

Titel:

Marketing Plan ALDI. Entry into the Finnish Grocery Retail Market

Autor:

EAN:

9783346629579

Format:

E-Book (pdf)

Hersteller:

Genre:

Werbung, Marketing

Veröffentlichung:

19.04.2022

Digitaler Kopierschutz:

frei

Dateigrösse:

0.6 MB

Anzahl Seiten:

14

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