Designing Personalized User Experiences in eCommerce

How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI. In this book 35 experts from academia, industry and government focus on issues in the design of personalized web sites. The topics range from the design and evaluation of user interfaces and tools to information architecture and computer programming related to commercial web sites. The book covers four main areas: -Theoretical, Conceptual, and Architectural Frameworks of Personalization, -Research on the Design and Evaluation of Personalized User Experiences in Different Domains, -Approaches to personalization Through Recommender Systems, -Lessons Learned and Future Research Questions. This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.

Inhalt

About the Authors. 1: Introduction and Overview. 1. Introduction and Overview; Karat, et al. 2: Theoretical, Conceptual and Architectural Frameworks of Personalization. 2. Personalizing Interaction; Karat, et al. 3. Towards Psychological Customization of Information for Individuals and Some Groups; Saari, Turpeinen. 4. Personalization and Trust; Briggs, et al. 5. 'I Didn't Buy it for Myself'; Cranor. 6. An Information Architecture Perspective on Personalization; Instone. 7. E-Commerce Personalization and Real-Time Site Monitoring; Hoelscher, Dietrich. 3: Research on the Design and Evaluation of Personalized User Experiences in Different Domains. 8. Personalized Electronic Banking Services; Hiltunen, et al. 9. Personalized Ubiquitous Commerce; Wan. 10. Self-Service, Personalization and Electronic Government; Halstead-Nussloch. 11. Creating an E-Commerce Environment where Consumers are Willing to Share Personal Information; Brodie, et al. 12. Buyer Behavior in Personalized Shopping Environments; Häubl, et al. 4: Approaches to Personalization through Recommender Systems. 13. Supporting Travel Decision Making through Personalized Recommendation; Ricci, Del Missier. 14. Improving Collaborative Recommender Systems by Means of User Profiles; Degemmis, et al. 15. Personalized Presentation of Policies and Processes; Wagner, Lieberman. 16. Recommending as Personalized Teaching; Stolze, Stroebel. 5: Lessons Learned and Future Research Questions. 17. Impacts of User Privacy Preferences on Personalized Systems; Teltzrow, Kobsa. 18. Challenges for User-Centric Personalization research; Blom.