Technology Application in Tourism Fairs, Festivals and Events in Asia

It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia.

The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-drivensustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events.

This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.

Auteur
Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Dr Hassan has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing for tourism and hospitality, immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Dr Hassan has authored over 150 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International, and Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals.

Contenu
IntroductionAzizul Hassan
Part One Technology Application Tourism Fairs, Festivals and Events in Asia: Theoretical Discussions 1. Technology Application in Tourism Fairs, Festivals and Events in Asia: A Review of LiteratureMohammad Rokibul Hossain 2. Technology Application in Tourism Festivals in Asia: Theoretical DiscussionsEmmanuel Sebata and Md Ruhul Amin Mollah3. Pilgrimage, sporting and tourism event: Application of technologyMuhammad Khalilur Rahman
Part Two Technology Application Tourism Fairs, Festivals and Events in Asia: Influential Factors4. How do Social Media Literacy, Psychological Capital, and Work Engagement Influence the Employees' Morale in Event and Tourism Industry? Fatema Johara, Munshi Muhammad Abdul Kader Jilani and Md. Aftab Uddin5. Does Workplace Fun Influence Employee Deep Acting? A Moderated Moderation Model in the Event IndustryMd. Aftab Uddin, Munshi Muhammad Abdul Kader Jilani and Fatema Johara
Part Three Technology Application Tourism Fairs, Festivals and Events in Asia: Perceptions and Effects6. The Impact of the Perceptions of Augmented Reality on the Sacred Tourism Places in BangladeshA.S. M. Salimullah
Part Four Technology Application Tourism Fairs, Festivals and Events in Asia: Destination Branding7. Technology innovation as a destination branding tool for festivals and events tourism Muhamad Khalilur Rahman8. Technology Innovation and Social Media as a Global Platform for Tourism eventsMuhammad Khalilur Rahman
Part Five Technology Application Tourism Fairs, Festivals and Events in Asia: Cases9. Catamaran Tourism Events in Bangladesh: Demand of a New Luxury EventA.S. M. Salimullah10. Information and Communication Technology Application in Tourism Events, Fairs and Festivals in India Saroop Roy B. R. 11. Understanding and Improving Digital Tourism Events in PakistanKalsoom B. Sumra and Mehtab Alam12. A Study on Information Technology and its Challenges towards Sri Lankan Event Tourism: Event Managers' Perspectives A.M.D.B. Nawarathna and R.S.S.W. Arachchi13. Technology-based Tourism Development Mechanism in China with Events, Festivals and FairsSyed Far Abid Hossain, Faiza Tanaz Ahsan, Arslan Amzad, Kazi Mohiuddin, Xu Shan and Shazia Irshad 14. Approaching the Paradox: Loving and Hating Technology Applications of Indonesia's Cultural eventsPutu Diah Sastri Pitanatri and Luh Yusni Wiarthi 15. Technology Application in Tourism Fairs, Festivals and Events in Malaysia Sharina Osman 16. Exploring the Role of Technology Application in Tourism Events, Festivals and Fairs in the United Arab Emirates: A Strategy in the Post Pandemic PeriodSyed Far Abid Hossain, Faiza Tanaz Ahsan, Armana Hakim Nadi, Musanna Ahmed and Hafsa Neyamah17. Technology Usage in Tourism Events, Fairs and Festivals: Samples from TurkeyAsl Özge ÖZGEN ÇDEML
Part Six Technology Application Tourism Fairs, Festivals and Events in Asia: Challenges and Solutions 18. Drawbacks of Tourism Festivals, Events and Technology Application in Asia and Ways to Overcome H.M. Kamrul Hassan and Mohammed Shahedul Quader
Part Seven Technology Application Tourism Fairs, Festivals and Events in Asia: Directions for Future Research 19. Technology Application Tourism Fairs, Festivals and Events in Asia: Directions for Future ResearchRatan Ghosh and Iffat Anjum
ConclusionAzizul Hassan