Service Management and Marketing Principles

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.

Auteur

Jay Kandampully is Professor of Service Management and Hospitality in the Department of Human Sciences at the Ohio State University, USA.

David J. Solnet is Professor of Service Management and Service Work at University of Queensland, Business School, Australia.