Say It With Charts: The Executive s Guide to Visual Communication

Step-by-step guide to creating compelling, memorable presentationsA chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on: How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each Lettering size, color choice, appropriate chart types, and more* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

Auteur

Gene Zelazny is the Director of Visual Communications for McKinsey & company, where he works with the professional consulting staff to create, design, and rehearse presentations. Zelazny frequently shares his ideas at many of the world's major business schools, including Chicago, Columbia, Harvard, Kellog, INSEAD, London Business School, Oxford, Sloan, Stanford, Tuck, and Wharton. His bestselling Say it with Charts has been translated into French, German, Italian, Spanish, and Portuguese.

Contenu

Section I: Choosing Charts. Section II: Using Charts. Section III: Say It With Concepts Metaphors. Visual Concepts. Visual Metaphors. Section IV: Say It.Com.