CHF66.90
Download est disponible immédiatement
What is international business? How does it differ from local or national business? What are the fundamental challenges and emerging trends in international business? What is the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions? International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world.
Current critical issues in international business are analysed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the `democratization' of competition worldwide, and applications of technology in a digital economy.
Key Features:
Unpacks the complex issues facing both multi-national enterprises (MNE) and international small and medium enterprises (SME)
Contains a full range of learning features including international case studies, explanations of key terms, a glossary, and annotated further reading
>
Auteur
Ehud Menipaz, currently a visiting scholar at the Leonard N. Stern School of Business, New York University, is the Solomon & Abraham Krok Chaired Professor of Entrepreneurial Management and the Founding Chair of the Ira Center for Business, Technology & Society at Ben Gurion University, Israel. He is a former senior partner with Ernst & Young International, engaged with assignments in the private and public sectors. Menipaz specializes in international business management and functional derivatives. He holds a BSc in industrial engineering and management, an MSc in operations research, an MBA in finance, and a PhD in management. His articles have appeared in The European Journal of Operations Research, International Journal of Production Research, International Institute of Electrical and Electronic Engineers Transactions, Journal of Productivity and Quality, International Journal of Computers and Simulation, Management Decisions, Journal of Global Marketing, and International Journal of Business Performance Management. His interest in operational systems has led to several manuscripts in that area, including Essentials of Production and Operations Management, published concurrently in the USA, England, Japan, New Zealand, and Singapore. He has addressed students, faculty, and executives in the USA, Canada, the Far East, Europe, South America, and Africa. He has been involved in conceiving, and has been a member of the organizing committee and the chairman of several international scientific conferences, including "The First Regional Conference on Forging Regional Cooperation in the Mediterranean Basin" and "The International Conference of Innovation and Logistics," all resulting in published proceedings. He serves as a referee and an associate editor for a number of international scientific journals, including the International Journal of Corporate Governance, and he is a national team leader of the Global Entrepreneurship Monitor (GEM) research program. He is a member of the Strategic Management Society, the Academy of Management, and the Association of International Business. Combining scientific work with community involvement, Menipaz sponsors entrepreneurship education programs associated with the Junior Achievement Award worldwide and has served as a director and CEO of several organizations. He is married, has three children and four grandchildren, and enjoys piano playing, downhill skiing, and tennis
Contenu
PART ONE: INTRODUCTION TO INTERNATIONAL BUSINESS ENVIRONMENT
Global Business in the 21st Century
Corporate Citizenship, Social Responsibility and Ethics
PART TWO: INTERNATIONAL BUSINESS ENVIRONMENT
Cultural Context of International Business
Political and Legal Environments of International Business
Economic Systems and International Trade
International Trade and Regional Integration
International Financial System
PART THREE: INTERNATIONAL TRADE, INVESTMENT AND REGIONAL INTEGRATION
Foreign Direct Investment
International Trade, Investment and Regional Integration
The Global Financial System
PART FOUR: INTERNATIONAL BUSINESS STRATEGY
International and Global Strategy
Global Alliances
Joint Ventures and Mergee and Acquisitions
PART FIVE: INTERNATIONAL BUSINESS MANAGEMENT
Global Technology Management
Global Human Resources Management
International Financial Management
Global Operations and Supply Chain Management
Global Marketing, Sales and Support
International Accounting and Taxation