Pixel Flesh

Informationen zum Autor Ellen Atlanta is a writer and brand consultant specialising in Gen-Z and millennial culture. She has worked in the beauty industry for almost a decade and was a founding editor of Dazed Beauty and consultant for industry heavyweights such as BeautyCon, Estee Lauder, Boots, FeelUnique, Milk Makeup, Flannels Beauty and The Unseen Beauty. With her focus on female empowerment, Ellen departed from the beauty industry in 2019 to become a founding member of both The Stack World and The Restless Network, reimagining social media platforms and creating better digital spaces for women+ . In 2021, she was headhunted to support UN Women UK on their digital campaigns, creating safer public spaces for women and marginalised genders across the country. Zusammenfassung 'I am surrounded by women who are emblems of modern feminism and #Girlboss culture. These same women admit to me in private that the hardest part of the day is getting dressed, that they Facetune their photos, obsess over diets, break down over their appearance and spend thousands on invasive treatments.' We now live in a new age of beauty. With advancements in cosmetic surgery, accessible tweakments, augmented reality face filters, photo editing apps, and exposure to more images than we were ever meant to see, we have the ability to craft ourselves in whichever way we please. We pinch, pull, squeeze, tweeze, smooth and slice ourselves beyond recognition. But is modern beauty culture truly empowering? Are we really in control? In every era there is a beauty ideal. Yet, today, the pressure to attain and retain the perfect body is compounded by a need to present this perfect image across multiple media channels, to exist in constant comparison to curated feeds and the version of your life that you show online. In an age of influencers, mass circulation of images and the increasing commodification of the self, modern beauty culture is all-consuming and unavoidable, touching the lives of every young woman in the country. From Love Island to lip filler, blackfishing to the beauty tax, Ellen Atlanta reconfigures our understanding of women's relationship with beauty culture to account for the digital age. Providing a fascinating account of the realities young women face under a dominant industry, Pixel Flesh unmasks the absurdities of the dystopia we find ourselves living in, acting as a rallying cry and a refusal to suffer in silence, forming a collective memoir of what it feels like to exist as a woman today. ...

Préface
An important and essential examination of toxic beauty culture in our digital age and how it is harming women.

Texte du rabat

'Confronting the conformity and compliance of today's beauty culture, Ellen Atlanta's revealing new book charts the course for a brave new world in which women and girls can - at long last - be comfortable in their own skin' Victoria Bateman, author of Naked Feminism

'An essential mirror reflecting the profound impact of beauty culture on our lives, urging us to question and redefine our notions of allure and authenticity' Chloé Cooper Jones, author of Easy Beauty

'A rigorously researched and deeply personal account of the modern female experience. This book is a searing and lucid appraisal of internet culture's most corrosive and diminishing aspects' Nada Alic, author of Bad Thoughts

Résumé

'A brilliant clarion call for better' Gina Martin

'An essential mirror reflecting the profound impact of beauty culture on our lives' Chloé Cooper Jones

A generation defining exposé of toxic beauty culture and the realities of coming of age online

We are living in a new age of beauty. With advancements in cosmetic surgery, augmented reality face filters, photo editing apps, and exposure to more images than ever, we have the ability to craft a version of ourselves that we want everyone to see. We pinch, pull, squeeze, tweeze, smooth and slice ourselves beyond recognition. But is our beauty culture truly empowering? Are we really in control?

In Pixel Flesh, Ellen Atlanta holds a mirror up to our modern beauty ideal and the harm it is doing to women all around the world. Weaving in her own personal story with those of other women, she reconfigures our obsession with the cult of beauty and explores the realities of living in a digitally obsessed world where the pressure to present yourself both virtually and in person is all-consuming.

Providing an eye-opening account of the realities young women face under a dominant industry, Pixel Flesh unmasks the absurdities of the dystopia we find ourselves living in. Both a rallying cry and a refusal to suffer in silence, this is the defining book on what it feels like to exist as a woman today.