The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management.

A better teaching and learning experience

This program will provide a better teaching and learning experience?for you and your students. Here's how:

Personalize Learning?MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
Improve Critical Thinking?Questions and cases throughout the text encourage students to think critically about public relations topics.
Engage Students?An appealing visual design and real-world applications engage students in the material.
Apply Ethics? Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
Support Instructors?Activities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed.

Résumé

THINK Currency. THINK Relevancy. THINK Public Relations.

The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management.

A better teaching and learning experience

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

Personalize Learning—MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics.
Engage Students—An appealing visual design and real-world applications engage students in the material.
Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
Support Instructors—Activities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed.

Contenu

1) Brief Table of Contents

Chapter 1: What is Public Relations? Chapter 2: Careers in Public Relations Chapter 3: The Growth of a Profession Chapter 4: Today's Practice: Departments and Firms Chapter 5: Research and Campaign Planning Chapter 6: Communication and Measurement Chapter 7: Public Opinion and Persuasion Chapter 8: Managing Competition and Conflict Chapter 10: Reaching Diverse Audiences Chapter 11: The Mass Media Chapter 12: The Internet and Social Media

Chapter 13: Global Public Relations

Chapter 14: Corporate Public Relations Chapter 15: Events and Promotions Chapter 16: Government and Politics Chapter 17: Entertainment, Sports, and Tourism Chapter 18: Nonprofit, Health, and Education