The Social Trade Show

Autorentext

Traci Browne, respected tradeshow industry thought leader, has worked in the field for more than fifteen years - first, as an exhibitor, then as a tradeshow marketer and now as owner of Red Cedar Publicity and Marketing, a leading consultant on tradeshow strategy for healthcare companies. In 2010, she co-founded Live Well Expos, LLC to produce regional consumer health and fitness events. Browne blogs on tradeshow marketing for industry online publications throughout the US, UK and Canada.

Klappentext

The first and only guide t

Inhalt

Introduction Section 1. Creating Your Social Strategy 1. Get Company Buy-In 2. Create Your Plan 3. Create Your Community 4. Expand Your Audience 5. Choose the Right Virtual and Social Platform Section 2. Pre-Show Activities 6. Know Your Champions 7. Find Your Customers 8. Link Social to Traditional Section 3. At Show Activities 9. Drive Traffic to Your Booth 10. Livestream Your Message 11. Be THE source for Content 12. Create Engaging Video Interviews 13. Capture the Bloggers Attention 14. Unleash the Power of Mobile Polling 15. Tune in and Listen 16. Expand and Enhance the Community Section 4. Post Show Activities 17. Organize Your Results 18. Repurpose Your Content 19. Create an Editorial Calendar 20. Recruit an Internal and External Team Section 5. Sponsorships 21. Create Show Promotions 22. Jump Start Early Registration 23. Create an Event within an Event 24. Utilize Location Technology 25. Provide Information through Mobile Apps Conclusion