ISE Microeconomics and Behavior

Autorentext

Professor Heffetz received his B.A. in physics and philosophy from Tel Aviv University in 1999 and his Ph.D. in economics from Princeton University in 2005. He is an Associate Professor of Economics at the Samuel Curtis Johnson Graduate School of Management at Cornell University, where he has taught since 2005. Bringing the real world into the classroom, Professor Heffetz has created a unique macroeconomics course that introduces basic concepts and tools from economic theory and applies them to current news and global events. His popular classes are taken by hundreds of students every year, on the Cornell Ithaca campus and, via live videoconferencing, in dozens of cities across the U.S., Canada, and beyond. Professor Heffetz s research studies the social and cultural aspects of economic behavior, focusing on the mechanisms that drive consumers choices and on the links between economic choices, individual well-being, and policymaking. He has published scholarly work on household consumption patterns, individual economic decision making, and survey methodology and measurement. He was a visiting researcher at the Bank of Israel during 2011, is currently a Faculty Research Fellow at the National Bureau of Economic Research (NBER), and serves on the editorial board of Social Choice and Welfare.

Klappentext

Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become "Economic Naturalists" who see the mundane details of ordinary existence in a sharp new light. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

Zusammenfassung
HE Business Econom

Inhalt

Part 1: Introduction

1. Thinking Like an Economist
2. Supply and Demand
   Appendix: How Do Taxes Affect Equilibrium Prices and Quantities?

Part 2: The Theory of Consumer Behavior

3. Rational Consumer Choice
   Appendix: The Utility Function Approach to the Consumer Budgeting Problem
4. Individual and Market Demand
   Appendix: Additional Topics in Demand Theory
   Applications of Rational Choice and Demand Theories
5. The Economics of Information and Choice Under Uncertainty
   Appendix: Search Theory and the Winner's Curse
6. Departures from Standard Rational Choice Models with and without Regret)

Part 3: The Theory of the Firm and Market Structure

8. Production
   Appendix: Mathematical Extensions of Production Theory
9. Costs
   Appendix: Mathematical Extensions of the Theory of Costs
10. Perfect Competition
11. Monopoly
12. A Game-Theoretic Approach to Strategic Behavior
13. Oligopoly and Monopolistic Competition

Part 4: Factor Markets

14. Labor
    Appendix: The Economics of Workplace Safety
15. Capital
    Appendix: A More Detailed Look at Exhaustible Resource Allocation

Part 5: General Equilibrium and Welfare

16. Externalities, Property Rights, and the Coase Theorem
    General Equilibrium and Market Efficiency
17. Government
    Web Chapter: Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior