Reviewing Culture Online

This book examines how ordinary users review cultural products online, ranging from books to films and other art objects to consumer products. The book maps different communitiesin institutional and non-institutional settingswhich intersect with the genre of review, especially in the social web where reviewing is conducted on platforms such as Instagram, YouTube and Vimeo. The book, drawing on the key concepts of cultural intermediation, platformized cultural production and post-professionalism, looks at user-generated content in lifestyle communities beyond the binary of professional and amateur production.

Provides unique perspectives on user-generated content within reviewing and criticism studies Presents a coherent transdisciplinary vision of what the ordinary people can accomplish as reviewers Traces the democratic and aesthetic underpinnings of the genre of review

Autorentext

Maarit Jaakkola is co-director of Nordicom, a centre for Nordic media research at the University of Gothenburg, Sweden. She is also Associate Professor at the Department of Journalism, Media and Communication (JMG) at the University of Gothenburg.

Inhalt

1. Cultural Consumers Becoming Reviewers.- 2. Cultural Online Engagement.- 3. Reviewing as Post-Institutional Cultural Production.- 4. Reviewing in Genre and Practice Hierarchies.- 5. Post-Professional Reviewers.- 6. Vernacular Reviewers' Communities: Case Studies.- 7. Characteristics of Vernacular Reviewing.-8.Conclusions: Towards a Pedagogical Agenda