Gustave le Bon was an eminent psychologist and sociologist. In Psychology of Crowds, he explores theories of national traits and behaviour as opposed to the behaviour of individuals.The ideas Le Bon explores in Psychology of Crowds are extremely relevant to to-day's society and were of pivotal importance in the early years of group psychology: Sigmund Freud's Massenpsychologie und Ich-Analyse (1921; English translation Group Psychology and the Analysis of the Ego, 1922) was based on Le Bon's work.Gustave Le Bon was born in Nogent-le-Rotrou on 7th May, 1841. He died in Marnes-la-Coquette on 13th December 1931.

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The Crowd: A Study of the Popular Mind (French: Psychologie des Foules; literally: Psychology of Crowds) is a book authored by Gustave Le Bon that was first published in 1895. In the book, Le Bon claims that there are several characteristics of crowd psychology: "impulsiveness, irritability, incapacity to reason, the absence of judgement of the critical spirit, the exaggeration of sentiments, and others..." Le Bon claimed "that an individual immersed for some length of time in a crowd soon finds himself - either in consequence of magnetic influence given out by the crowd or from some other cause of which we are ignorant - in a special state, which much resembles the state of fascination in which the hypnotized individual finds himself in the hands of the hypnotizer."