Strategic Management: A Competitive Advantage Approach, Conceptsand Cases, Global Edition

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States.

For undergraduate and graduate courses in strategic management.

This package includes MyLab.

A practical, skills-oriented approach to strategic management

In today's economy, gaining and sustaining a competitive advantageis harder than ever. Strategic Management : A Competitive Advantage Approach,Concepts and Cases capturesthe complexity of the current business environment and delivers the latestskills and concepts with unrivaled clarity, helping students develop their owncutting-edge strategy through skill-developing exercises. It offers morecoverage than any other textbook on important issues related to businessethics, social responsibility, global operations, and sustainability one ofthe reasons it is adopted at more than 500 colleges and universities worldwide.

Thoroughly updated and revised with current research and examples,the 17th Edition helps students and managers effectivelyformulate and implement a strategic plan that can lead to a sustainablecompetitive advantage for any type of business.

Reach every student with MyLab Management

MyLab ® empowers you to reach every student. This flexible digital platform combines unrivaled content, onlineassessments, and customizable features so you can personalize learning andimprove results, one student at a time.

MyLab Management should only be purchased when required by an instructor.Please be sure you have the correct ISBN and Course ID. Instructors, contactyour Pearson representative for more information.

Forundergraduate and graduate courses in strategic management.

Apractical, skills-oriented approach to strategic management

Intoday's economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management : A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability one of the reasons it is adopted at more than500 colleges and universities worldwide.

Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.

Autorentext

Fred R. David, Forest R.David, and Meredith E. David area fathersondaughterteam that have published more than 50 articles in journals such as the Academyof Management Review, Academy of Management Executive, Journal of AppliedPsychology, Long Range Planning, International Journal of Management, Journalof Business Strategy, and Advanced Management Journal. Tworecent articles, listed below, are changing the way some strategic managementcourses are taught. Fred R. David hasbeen lead author of this textbook for three decades. This text is a globalleader in the field of strategic management providing an applications,practitioner-approach to the discipline. Approximately 500 colleges anduniversities currently use this textbook in 20 countries. With a PhD inManagement from the University of South Carolina, Dr. David is currently theTranSouth Professor of Strategic Planning at Francis Marion University inFlorence, South Carolina. He has published more than 40 academic journalarticles. Forest R. David hasbeen sole author of the Case Instructor's Resource Manual forseven editions of this textbook. This Manual providesextensive teachers' notes (solutions) for all the cases. Forest has also beensole author of the Chapter Instructor's Manual, CaseMyLab, and Chapter MyLab ancillaries, as well as the free Excel StudentTemplate found on the author website (strategyclub.com). Forest has publishedmore than 80 strategic management cases, articles, and papers. He has taught strategic-managementcourses at Mississippi State University and Francis Marion University, andmanagement courses at Campbell University. Meredith E. David holdsa PhD in Business Administration from the University of South Carolina and anMBA Degree from Wake Forest University. She's currently an Assistant ProfessorMarketing at Baylor University in Waco, Texas. She has published more than 30articles, cases, and papers on marketing and strategic management in suchjournals as the Journal of Consumer Behavior, Journal ofAdvertising, Journal of Strategic Marketing, EuropeanJournal of Marketing, and Journal of Business Research.Meredith has traveled the world over as a professor and student. Before joiningthe coauthor team on this textbook, Meredith received the prestigiousYoung Researcher Award in the Hankamer School of Business at Baylor University.

Inhalt
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT The Nature of Strategic Management Business Vision and Mission The External Assessment The Internal Assessment Strategies in Action Strategy Analysis and Choice PART 3: STRATEGY IMPLEMENTATION Implementing Strategies: Management and Marketing Issues Implementing Strategies: Finance and Accounting Issues PART 4: STRATEGY EVALUATION AND GOVERNANCE Strategy Evaluation and Governance PART 5: KEY STRATEGIC MANAGEMENT TOPICS Business Ethics, Environmental Sustainability, and Corporate Social Responsibility Global and International Issues PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis