Enterprise as an Instrument of Civilization

Enterprises are explained not only as interest communities but also as cultural communities, and are defined as cultural as well as economic actors

Interpretative approaches such as hermeneutic and/or narrative approaches are adopted as research methodology

Multidisciplinary approaches are employed, including qualitative research techniques such as participant observation and interviewing

Inhalt

Part I Invitation to Keiei Jinruigaku ; Anthropology of Business Administration (1 Enterprise as an Instrument of Civilization (K. Hioki).- 2 Enterprise as Cultural Community (H. Nakamaki) .- 3 Company Mythology (K. Hioki & H. Nakamaki).- Part II: Theoretical Characteristics of Keiei Jinruigaku (4 An Anthropological Approach for Management Theory: Beyond 'Clinical' and 'Scientific' Knowledge (I. Mitsui).- 5 'Ethnography' in Japanese Corporate Activities: A Meta-anthropological Observation on the Relationship between Anthropology and the Outside (Y. Ito) .- 6 Management in Interface: Glocal Displacement (K. Maegawa) .- 7 Anthropology of Administration's Approach to the Study of Management Philosophy as Spiritual Capital (N. Sumihara) .- 8 Anthropological Research Methods in Business Administration: Migration and Translation within the Social Sciences (Y. Takeuchi).- Part III: Frontiers of the Research in Keiei Jinruigaku (9 Management of Secret in Religion and Company (H. Iwai).- 10 Company Funeral Culture and Funeral Companies: a Case Study of Taisei Saiten (S. Yamada) .- 11 Anthropology of Distrust and Suspicion in Credit Transactions in Japan (M. Nakahata) .- 12 Airline Culture: International Flight Attendant Service Design (K. Yamaki) .- 13 Globalization and the Establishment of Manufacturing Bases Overseas: a Case Study of the 'J Automobile Company' (A. Sumi) .- 14 From Politics of Ethnicity to Politics of Cultures: When Core-Pacific Group Too k Over Yamaichi International in Hong Kong (Heung Wah Wong) .- 15 The Corporate Brand: towards an Anthropology of Branding (L. Matsunaga).- Grossary. <p