Colour Futures

This book delves into the nuanced interplay of colour in human perception and its applications across diverse fields, highlighting the transformative impact on art, design, digital media, and technology. The book introduces an innovative approach by integrating scientific research with practical applications, making it a pivotal resource for designers, psychologists, and technologists. Its scope ranges from foundational aspects of colour vision to futuristic applications in virtual reality and artificial intelligence, offering fresh insights and forecasting emerging trends. This comprehensive exploration is essential for anyone interested in the strategic use of colour to enhance user experience and cultural expressions.

Presents the foundations of colour and colour research such as colour vision, CIE systems, and colour measurement Provides future directions for colour research and application, including digitalization, imaging, metaverse, etc Shows best practices for the practical application of colour to different product and interface applications

Inhalt

Colour vision.- The CIE System.- Colour measurement.- Colour Appearance.- Colour Theory.- Colour preference.- Effect of colour on humans.- Colour in digitisation and imaging (28 pages) cameras, displays, printers (basic technology RGB, CMYK).- Colour and the Internet.- VR AR Metaverse.- Primary Focus on Health Design.- Inhospital environments.- Artificial Intelligence and Colour.- Robotics and Colour.- Colour Trends.