Beyond Powerful Radio

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience.Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/

Autorentext

International broadcast consultant Valerie Geller is president of Geller Media International. An in demand speaker, Geller presents Creating Powerful Radio and TV/ Digital Media seminars/ workshops. She also coaches individual talent - on-air personalities and producers and works with newsrooms throughout the world. As a trainer/consultant, Geller, the former program director of WABC radio in New York, has worked with more than 500 stations in 35 countries. Her clients include the BBC in the UK, The ABC in Australia, CBS and NPR in the USA. Beyond Powerful Radio is her fourth book.

Inhalt

Foreword by Tom Taylor

Introduction

Creating Powerful Communicator-Quick Start Pages

Part I Tools: Creating Content for Any Platform

1 Creating Powerful Content-No Longer "Just Radio"

2 Are You a Generator or a Reactor?

3 Personality Radio and Morning Shows

4 From Rock to Talk (For Anyone Who Wants to Do a Talk Show!)

5 Local vs. National Programming

6 Performance and Formatics

7 Finding and Developing Talent

8 Airchecking

9 Managing High-Ego Talent

10 Avoiding Burnout

11 Show Prep

12 Producers

13 Radio Talk Shows

14 Call Screening

15 Interview Techniques-for Journalists, Talk Hosts and Music Personalities

16 Public Service

Part II Storytelling and Voice

17 Becoming a Powerful Storyteller

18 Your Voice-Improving Your Instrument

Part III News

19 Creating Powerful News

20 In Case of Emergency

21 Citizen Journalism

22 Traffic and Weather Together

23 Newswriting

24 News Anchoring

25 Multi-version News

26 Integrating News and Talk for Radio, TV and the Web

27 Integrating Radio and TV News

Part IV Working Across Multi-Platforms

28 Audio Communication Across Multiple Delivery Platforms: Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond...

Part V Marketing Content

29 Promotion

30 Branding-Building The Brand Beyond Radio

Part VI Making Money

31 Sales and Commercials

32 Fundraising and Giving

Part VII Understanding the Audience

33 LifeStage Demographics

34 Research

Part VIII Final Notes

35 Final Notes

Resources