The 2019 European Electoral Campaign

The 2019 European Electoral Campaign: in the time of populism and social media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world. Based on a research project funded by the European Parliament, and an archive of more than 11,000 campaign items, the book draws on results from a major content analysis covering every one of the 28 member states involved. The 2019 European Electoral Campaign delivers a unique comparative assessment on the state of political communication within a European Union convulsed by momentous change. This book will be of interest to scholars, researchers and students of political communication, media, political science, history, European (Union) studies as well as a wider readership including politicians, political strategists, and journalists.

Edoardo Novelli is Professor at the University Roma Tre, Italy, where he teaches Political Communication and Media Sociology. His research interests focus on political communication, history of propaganda, electoral campaigns and on the relationship between politics, media and images. He is the responsible for the digital archive of Italian political commercials (www.archivispotpolitici.it) and principal investigator of the European Election Monitoring Center 20-23 (www.electionsmonitoringcenter.eu).

Bengt Johansson is Professor in Journalism and Mass Communication at the University of Gothenburg, Sweden. His research and teaching focus on political communication and crisis communication. He is currently co-editor of the Journal of Visual Political Communication and is the principal investigator of Swedish Media Election Studies.

Dominic Wring is Professor of Political Communication at Loughborough University, UK. His research and teaching interests are in politics, campaigning, advertising and public relations and recently he co-directed a real-time news media analysis of the 2019 General Election in the UK.

Autorentext

Edoardo Novelli is Professor at the University Roma Tre, Italy, where he teaches Political Communication and Media Sociology. His research interests focus on political communication, history of propaganda, electoral campaigns and on the relationship between politics, media and images. He is the responsible for the digital archive of Italian political commercials (www.archivispotpolitici.it) and principal investigator of the European Election Monitoring Center 20-23 (www.electionsmonitoringcenter.eu).

Bengt Johansson is Professor in Journalism and Mass Communication at the University of Gothenburg, Sweden. His research and teaching focus on political communication and crisis communication. He is currently co-editor of the Journal of Visual Political Communication and is the principal investigator of Swedish Media Election Studies.

Dominic Wring is Professor of Political Communication at Loughborough University, UK. His research and teaching interests are in politics, campaigning, advertising and public relations and recently he co-directed a real-time news media analysis of the 2019 General Election in the UK.

Inhalt

INTRODUCTION- A campaign (more or less) about the European Union

Bengt Johansson, Edoardo Novelli and Dominic Wring

CHAPTER 1- The First European Election Campaign in the Time of Social Media

Edoardo Novelli (University Roma Tre, Italy)

CHAPTER 2- Getting More Intense: Quantitative and Qualitative Dynamics of Political Communication on Facebook

Alexandre Borrell (Universite Paris Est, France), Anne Jadot (Universite de Lorraine, France) and Pierre Lefébure (Université Sorbonne Paris Nord, France) CHAPTER 3- Visual Personalization in the 2019 EU Election Campaign

Tom Carlson (Abo Akademi, Finland) and Nicklas Håkansson (University of Gothenburg, Sweden)

CHAPTER 4- Gender and Multimodality in 2019 European Parliament Election Campaign

Daniela Roven a-Frumusani, Silvia Branea (both University of Bucharest, Romania) and Simona Rodat (Adventus University, Romania)

CHAPTER 5- The climate of public opinion and emotional strategies in 2019 European Parliament election campaign

Ewa Nowak-Teter, Malgorzata Adamik-Szysiak and Wojciech Magus (all Marie-Curie Sklodowska University, Poland) CHAPTER 6- Attacking each other, attacking Europe - Negative advertising in the 2019 European election

Christina Holtz-Bacha (FAU Erlangen-Nürnberg, Germany) and Bengt Johansson (University of Gothenburg, Sweden)

CHAPTER 7- Green as Greta? Environmental Issues in the 2019 European Election Campaigns

Mark Ørsten (Roskilde University, Denmark) and Orla Vigsø (University of Gothenburg, Sweden)

CHAPTER 8- A Gulf Across the Irish Sea? The European Election Campaigns in the United Kingdom and Republic of Ireland

Dominic Wring (Loughborough University, UK), Nathan Ritchie (Loughborough, UK), Kevin Rafter (Dublin City University, Ireland) and Cristian Vaccari (Loughborough, UK) CHAPTER 9- Multicultural Representations in the 2014 and 2019 European Parliament Election Campaigns

Valentina Marinescu (University of Bucharest, Romania), Bianca Fox (Nottingham Trent University, UK), and Darie Cristea (University of Bucharest, Romania)

CHAPTER 10- Campaigns without Frontiers? The Europeanisation of the 2019 Elections based on the appearance of foreign public figures in national campaigns

Péter Bence Stumpf, Orsolya Szabó Palócz and Norbert Merkovity (all University of Szeged, Hungary)

CHAPTER 11- Similar Aims, Different Approaches: An Analyze of Campaign Video Ads in the Baltic States Andrius suminas (Vilnius Tech, Lithuania), MartinS Pricins (University of Latvia, Latvia), Ülle Toode (Centre of Baltic Studies, Sapienza, Italy) and Justina JanuSkeviciute (Vilnius University, Lithuania) CHAPTER 12- Online Parties and Digital Campaign.

Sergio Pérez-Castaños (Universidad de Burgos, Spain), Giselle García-Hípola (Universidad de Granada, Spain), Alberto Mora Rodríguez (Universidad de Murcia, Spain) and José Manue Trujillo (Universidad de Pablo Olavide Sevilla, Spain).

CHAPTER 13- Europe or Homeland? How populist right-wing parties in national governments campaigned on Facebook in the 2019 European elections Lore Hayek, Marcelo Jenny and Camilla Mariotto (all University of Innsbruck, Austria) CHAPTER 14- Talking about 'International Sovereignty'. A comparative analysis of the Identity and Democracy parties campaigning in the 2019 European Elections

Melissa Mongiardo (Università La Sapienza, Italy) and Melissa Stolfi (University Roma Tre, Italy)

CHAPTER 15- Campaigning for Europe 'after' the Economic 'Crisis': The Cases of Greece and Portugal

Claudia Alvares (Iscte Instituto Universitario De Lisboa, Portugal), Stamatis Poulakidakos (University of Western Macedonia, Greece), Anna Coutinho (Lusofona University, Portugal), Iliana Giannouli (National and Kapodistrian, Greece), Anastasia Veneti (Bournemouth University, UK) and Antonis Armenakis (National and Kapodistrian, Greece)

CHAPTER 16- Between Euroscepticism and Euro-optimism in Newer EU Member States.

Anna Shavit, Marcela Konrádová (both Charles University, Czech Republic), Lilia Raycheva, Mariyan Tomov, Neli Velinova (all St Kliment Ohridski University, Bulgaria), Radka Vicenova and Peter Plenta (both Comenius University, Slovakia)

Appendix

Index