Microeconomics For Dummies (with content specific to the
UK reader) is designed to help you understand the economics of
individuals. Using concise explanations and accessible content that
tracks directly to an undergraduate course, this book provides a
student-focused course supplement with an in-depth examination of
each topic. This invaluable companion provides clear information
and real-world examples that bring microeconomics to life and
introduces you to all the key concepts. From supply and demand to
market competition, you'll understand how the economy works on an
individual level, and how it affects you every day. Before long,
you'll be conversant in consumers, costs, and competition.

Microeconomics is all about the behaviour of individual people
and individual firms. It sounds pretty straightforward, but it gets
complicated early on. You may not be an economist, but if you're a
business student at university, the odds are you need to come to
grips with microeconomics. That's where Microeconomics For
Dummies comes in, walking you through the fundamental concepts
and giving you the understanding you need to master the
material.

Understand supply, demand, and equilibrium
Examine the consumer decision making process
Delve into elasticity and costs of production
Learn why competition is healthy and monopolies are not

Even the brightest business students can find economics
intimidating, but the material is essential to a solid grasp of how
the business world works. The good news is that you've come to the
right place.

Autorentext

Peter Antonioni is a senior teaching fellow at the Department of Management Science and Innovation, University College, London, and coauthor
of Economics For Dummies, 2nd UK Edition. Manzur Rashid, PhD, is a lecturer at New College of the Humanities, where he covers second year
micro- and macroeconomics.

Zusammenfassung
Your one-stop guide to understanding Microeconomics Microeconomics For Dummies (with content specific to the UK reader) is designed to help you understand the economics of individuals. Using concise explanations and accessible content that tracks directly to an undergraduate course, this book provides a student-focused course supplement with an in-depth examination of each topic. This invaluable companion provides clear information and real-world examples that bring microeconomics to life and introduces you to all the key concepts. From supply and demand to market competition, you'll understand how the economy works on an individual level, and how it affects you every day. Before long, you'll be conversant in consumers, costs, and competition.

Microeconomics is all about the behaviour of individual people and individual firms. It sounds pretty straightforward, but it gets complicated early on. You may not be an economist, but if you're a business student at university, the odds are you need to come to grips with microeconomics. That's where Microeconomics For Dummies comes in, walking you through the fundamental concepts and giving you the understanding you need to master the material.

Understand supply, demand, and equilibrium
Examine the consumer decision making process
Delve into elasticity and costs of production
Learn why competition is healthy and monopolies are not
Even the brightest business students can find economics intimidating, but the material is essential to a solid grasp of how the business world works. The good news is that you've come to the right place.

Inhalt

Introduction 1

Part I: Getting Started with Microeconomics 5

Chapter 1: Discovering Why Microeconomics Is a Big Deal 7

Chapter 2: Considering Consumer Choice: Why Economists Find You Fascinating! 17

Chapter 3: Looking at Firm Behaviour: What They Are and What They Do 31

Part II: Doing the Best You Can: Consumer Theory 43

Chapter 4: Living a Life without Limits 45

Chapter 5: Considering the Art of the Possible: The Budget Constraint 55

Chapter 6: Achieving the Optimum in Spite of Constraints 67

Part III: Uncovering the Alchemy of Firms' Inputs and Outputs 85

Chapter 7: Working with Different Costs and Cost Curves 87