UX For Dummies is a hands-on guide to developing and
implementing user experience strategy. Written by
globally-recognized UX consultants, this essential resource
provides expert insight and guidance on using the tools and
techniques that create a great user experience, along with
practical advice on implementing a UX strategy that aligns with
your organisation's business goals and philosophy. You'll learn how
to integrate web design, user research, business planning and data
analysis to focus your company's web presence on the needs of your
customers, gaining the skills you need to be effective in the field
of user experience design.

Whether it's the interface, graphics, industrial design,
physical interaction or a user manual, being anything less than on
point can negatively affect customer satisfaction and retention.
User experience design fully encompasses traditional human-computer
interaction design, and extends it to address all aspects of a
product or service as perceived by users. UX For Dummies
provides comprehensive guidance to professionals looking to
understand and apply effective UX strategies.

Defines UX and offers assistance with determining users and
modelling the user experience
Provides details on creating a content strategy and building
information architectures
Explores visual design and designing for specific channels
Delves into UX testing and methods for keeping your site
relevant

The UX field is growing rapidly as companies realise that
meeting your business goals requires a web presence aligned with
customer needs. This alignment demands smart strategy and even
smarter design. Consultants, designers and practitioners must all
be on board if the result is to be cohesive and effective. UX
For Dummies provides the information and expert advice you need
to get up to speed quickly.

Autorentext

Donald Chesnut is Chief Experience Officer and global lead for Experience Design at SapientNitro, one of the world's leading agencies in User Experience Design. Kevin Nichols is Director and Global Practice Lead for Content Strategy at SapientNitro.

Zusammenfassung
Get up to speed quickly on the latest in user experience strategy and design UX For Dummies is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy. You'll learn how to integrate web design, user research, business planning and data analysis to focus your company's web presence on the needs of your customers, gaining the skills you need to be effective in the field of user experience design.

Whether it's the interface, graphics, industrial design, physical interaction or a user manual, being anything less than on point can negatively affect customer satisfaction and retention. User experience design fully encompasses traditional human-computer interaction design, and extends it to address all aspects of a product or service as perceived by users. UX For Dummies provides comprehensive guidance to professionals looking to understand and apply effective UX strategies.

Defines UX and offers assistance with determining users and modelling the user experience
Provides details on creating a content strategy and building information architectures
Explores visual design and designing for specific channels
Delves into UX testing and methods for keeping your site relevant
The UX field is growing rapidly as companies realise that meeting your business goals requires a web presence aligned with customer needs. This alignment demands smart strategy and even smarter design. Consultants, designers and practitioners must all be on board if the result is to be cohesive and effective. UX For Dummies provides the information and expert advice you need to get up to speed quickly.

Inhalt

Introduction 1

Part I: Getting Started with UX 5

Chapter 1: Defining UX and the Process 7

Chapter 2: Examining Why You Should Use UX 25

Chapter 3: Determining Your Users 37

Chapter 4: Modeling the Experience 57

Chapter 5: Understanding UX as (R)evolution 77

Part II: Components of Design 89

Chapter 6: Taming the Beast: Understanding What You Do and Don't Have 91

Chapter 7: Developing Content Strategy 111

Chapter 8: Designing the Content Strategy 131