Sports Publicity

In the fourth edition of his ground-breaking guide to communications in sports, Joe Favorito draws on knowledge gained from interviews with thought leaders from across the sports industry to introduce the skills, knowledge and techniques needed to become a successful communicator.

Autorentext

Joe Favorito is a leading consultant in strategic communications, marketing, social media, and public relations and an Adjunct Professor in the School of Professional Studies at Columbia University, USA. Joe runs a widely respected blog on sports marketing and publicity (joefavorito.com) and publishes a weekly industry newsletter with over 540,000 subscribers in over 25 countries.