Starting an Online Business For Dummies

Greg Holden

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E-Book (epub)

Beschreibung

Mind your business with this updated edition of the
bestselling online business how-to guide

Have a computer, an Internet connection, and a dream? Then,
you're already on your way to starting your very own online
business. This fun and friendly guide can help you turn your big
idea into big bucks whether you're expanding your real-world
storefront online or creating your own virtual startup. Starting
an Online Business For Dummies, 7th Edition will show you how
to identify a market need, choose a web hosting service, implement
security and privacy measures, open up shop, and start promoting to
the world.

Covers the latest trends and techniques for online
discoverability - from social media marketing to search engine
rankings, online couponing to optimization for mobile
devices, and beyond
Highlights business issues that are of particular concern to
online entrepreneurs
Walks you through the best practices of successful online
businesses, including customer service, marketing, analytics, and
website optimization tools
Provides advice on choosing an e-commerce platform, protecting
your domain name, securing trademarks, working with vendors and
distributors, and keeping your customer's personal data safe

There's no time like now to start a new endeavor and no guide
like Starting an Online Business For Dummies, 7th Edition to
get your online business going.

Autorentext

Greg Holden founded Stylus Media, a company specializing in creating web pages for small businesses. He has written more than 30 books, many focused on online business and the skills and tools that small-business entrepreneurs need to expand their operations on the Internet.

Klappentext

Learn to:

Improve your website's visibility to attract repeat customers
Research your target audience and enhance customer service
Track your site's performance with updated marketing and analytics tools
Conduct business securely on mobile devices
Get down to business! Here's what it takes to succeed in the world of e-commerce

Now's the perfect time to launch your online business, and this book is loaded with the information you need. From how to think like an entrepreneur to choosing a web host, designing a compelling website, taking advantage of social media marketing, and keeping your business legal, this updated guide will help you make your business dream a reality.

The right mindset  learn how to think like a business person and plan for success
Tools of the trade  find out what software and hardware you need as well as how to choose a web host and domain name
Think mobile  expand your reach and engage your customers on the go with a mobile-friendly website
Spread the word  market your business with e-newsletters, discussion groups, mailing lists, and contests
Socialize  boost business visibility with Facebook®, Pinterest®, Twitter®, and other social networking sites
Optimize  improve both your catalog listings and your website so your business ranks highly with search engines
Beyond eBay  open new opportunities with online storefronts and specialty marketplaces
Legal stuff  protect your business identity, know and follow local regulations, and choose the right accounting method
Open the book and find:
Ten essential steps for starting your business
Ways to make your website more customer-friendly
How to build loyalty with great customer service
Payment options to consider
Case studies that showcase business success
Cost-effective marketing strategies
Efficient ways to manage multiple storefronts
Services for mobile merchants

Zusammenfassung

Mind your business with this updated edition of the bestselling online business how-to guide

Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world.

Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond
Highlights business issues that are of particular concern to online entrepreneurs
Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools
Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe
There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.

Inhalt

Introduction 1

Part I: Launching Your Online Business 9

Chapter 1: New Tools and Strategies for Your Online Business 11

Chapter 2: Opening Your Online Business 31

Chapter 3: Choosing and Equipping Your New E-Business 57

Chapter 4: Selecting Your E-Commerce Host and Design Tools 79

**Part II: Creating a Business Website 107

Chapter 5: Organizing Your Business Presence and Attracting Customers 109

Chapter 6: Making Shopping Easy on Your E-Commerce Site 147

Chapter 7: Accepting Payments 173

Chapter 8: Communicating with Customers and Building Loyalty 197

Chapter 9: Sourcing Worldwide for Your Business 219