Demystifying Creativity

This book presents readers with a high-level discussion on the creative process for games, demonstrating how our brains work to create ideas, before presenting multiple techniques that can be used to foster and generate creativity among game design teams.

Autorentext

Fawzi Mesmar is an award-winning creative director, game designer, leader, author, and public speaker who has been in the gaming industry for more than two decades. His career has spanned the Middle East, New Zealand, Japan, and Europe, working for companies such as Ubisoft, EA, Activision Blizzard, Gameloft, and Atlus to name a few. He has worked on more than 20 titles that have been enjoyed by millions of players worldwide, including entries in the Mario + Rabbids, Battlefield, and Star Wars franchises.