Digital Political Communication Strategies

This book, with a foreword by Manuel Castells, explores the core strategies of digital political communication. It reviews the field's evolution over the past 25 years and examines the coexistence of old and new actors (lobbyists, citizens, parliaments, political parties, media outlets, digital platforms, among others), as well as hybrid communication tactics. Topics covered include frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and engagement with citizens.As we find ourselves in the fourth wave of digital communication, and in the wake of a pandemic which has shaken the foundations of political communication, an evaluation of these topics is essential to the reinvention of democracy. The book is geared towards students and researchers who wish to delve into the latest trends in digital communication, political communication actors and journalists. It further aims to prepare citizens to effectively deal with messaging that blurs the line between truth and falsehood with increasingly powerful strategies supported by artificial intelligence.

Berta García-Orosa is a full professor at the University of Santiago de Compostela, Spain, and has studied communication and politics for more than 20 years.

Autorentext

Berta García-Orosa is a full professor at the University of Santiago de Compostela, Spain, and has studied communication and politics for more than 20 years.

Inhalt

Part IChapter 1: Digital political communication. Hybrid intelligence, algorithms, automation and disinformation in the fourth waveChapter 2: Parliaments and key transformations in digital communicationChapter 3: Political communication evolution in the digital hybrid media system: innovation and experimentation as strategies towards a new paradigmChapter 4: Political journalism in digital native mediaChapter 5: Lobbies: the hidden side of digital politicsChapter 6: Feminism and Political Communication: How Femicide Is Treated in Digital Media: Santo Domingo Media Case Study During 2020Chapter 7: Contemporary Society, Crossroads Between Social Movements and Party Systems in México Part IIChapter 8: VR and 360-degree video storytelling in political communication: threats and opportunitiesChapter 9: Emotions, engagement and social mediaChapter 10: Television Debates, Live-Tweeting and Social AudienceChapter 11: Platforms and race. Exploring the interpretation of Dear White PeopleChapter 12: Elections in Latin America and the image of their candidates