Contemporary Cases in Management

Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners. This volume brings together case studies from diverse corners of the industry and offers insightful analyses of real-world management challenges and strategies in dynamic environments.

Autorentext

Shalini Aggarwal is Professor of Finance at Chandigarh Business School, Chandigarh University, Mohali, Punjab, India.

Ashish Gupta is Faculty in Marketing Area at Indian Institute of Foreign Trade (IIFT), Delhi Campus, New Delhi, India.