Business Resilience and Digital Technology in the Post-Pandemic Era

This book throws a light on sustainable perspectives of how business entities experienced the turbulent environment in the light of pandemic. The post-pandemic era is characterized by the radical and dramatic changes in the business model, corporate strategies and digital technology. This book provides the academicians, research scholars and corporate professionals with a thought-provoking forum to discuss and deliberate the major trends, opportunities and issues of business entity from the outlook of business resilience, corporate strategy and digital technology in the light of post-pandemic era. The book also suggests suitable measures and strategies for the sustainable development of business entities.

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Jaheer Mukthar KP is a research faculty in the Department of Economics at Kristu Jayanti College Autonomous, Bengaluru, India. With a strong focus on technology, business, and sustainability, his research contributions have made a significant impact in these areas. He has an impressive publication record, with 48 papers published in indexed journals. His research has been recognized and awarded at various international conferences, including the 13th GIMAC conference in Turkey and the ICBT 2022 conference in Turkey, among others. His excellence in research has also earned him Best Paper Awards from renowned conferences, such as the 6th Equal Opportunity Conference in Bahrain. In addition to his publications and conference contributions, he is also an esteemed guest editor for three books for Springer Nature, showcasing his expertise in the field. He is also serving as an associate editor for the Academy of Marketing Studies Journal and the International Journal ofBusiness Ethics and Governance, further demonstrating his commitment to scholarly excellence. His reputation as a distinguished academic extends to his role as an editorial review board member for six Scopus-indexed journals, including the International Journal of E Business Research, Sage Open, JOEUC, IJABIM, and MAJCAFE, among others. His contributions as a reviewer and board member highlight his dedication to advancing the field of economics and promoting high-quality research.

Edwin Hernan Ramirez-Asis is a senior professor at the Universidad Nacional Santiago Antúnez de Mayolo, Huaraz, Perú. He holds a PhD management. He is a research professor recognized by the National Council of Science, Technology and Technological Innovation, Peru. He has 15 years of experience in teaching and learning as well as writing scientific papers. He has 10 articles published and indexed in Scopus and Web of science. His research interest is information society, innovation in microfinance, and digital marketing. currently director of the School of Administration at the Faculty of Administration and Tourism.

Dr. T.K. Murugesan works as an associate professor in the Department of Commerce, Kristu Jayanti College, Autonomous, Bengaluru, India. He has published 38 papers and presented 18 papers in various international conferences. His research interests include finance, investment, and accounting.

Dr. Justin Nelson Michael is a professor for the School of Management at Kristu Jayanti College, Autonomous, Bengaluru. He serves as the director of the Centre for Research of the institution. Besides teaching, he co-ordinates various strategies to create an ecosystem of research and innovation. Besides completing a macro project funded by a national agency, he serves as an editor and editorial board member. He contributes to the holistic development of the students and quality sustenance of the institution in academic and administrative capacities. As a researcher, his writings envision a prosperous economy, an enlightened society, and a sustainable environment.