Strategic Intelligence for Law Firms

In today's modern, techno-centric world with its endless endless supply of data, and the multitude of ways to collect and utilize it, Intelligence has become the best tool for law firms when it comes to understanding client needs, offering quality value-oriented services, and garnering and retaining business. Ark Group's new report Strategic Intelligence for Law Firms offers a robust overview of how, and why, strategic use of intelligence can foster real results in your firm. Featuring advice and case studies from experts in business development; analytics; and the ABC of artificial, business, and competitive intelligence, Strategic Intelligence for Law Firms covers topics including: - Client success through better intelligence - Why client intelligence is (or should be) the new CI for law firms - Balancing pricing and client perceptions of value - Utilizing multiple intelligence sources to create an opportunity scoring assessment - Developing a CI function in a resource-constrained environment - Compiling a useful and user-friendly competitive intelligence report - Design, Thinking, and the why of BI - Using software to increase access to legal services - The evolution from business intelligence to artificial intelligence With insight, opinion, and practical working knowledge from the likes of Mark Medice and Jennifer Roberts Intapp, Zena Applebaum, Bennett Jones LLP, Peter Lane-Secor, Pepper Hamilton LLP, Patrick Fuller, Neota Logic Inc., Annie Johnson, Pillsbury Winthrop Shaw Pittman, Mark A. Gediman, Best Best & Krieger, Ed Walters and Jeffrey Asjes, Fast Case, Joanna Goodman, Law Society Gazette and The Guardian and John Alber, ILTA Strategic Intelligence for Law Firms will help all law firm leaders establish a flexible intelligence strategy that will address the current and future strategic needs of the firm.

Auteur

Zena Applebaum Zena Applebaum is the manager of intelligence and intranet at Bennett Jones LLP, a leading national and international law firm based in Canada. Zena's primary responsibilities include conducting analyses of market and competitor performance to inform the firm's growth, practice development, business development, client relationship management, counter-intelligence and marketing. Tying it all together, she enables the collaboration and sharing of information and intelligence throughout the firm via its award-winning intranet. She brings a unique perspective to intelligence and the dynamics of market and industry issues as a result of broad business development, marketing, and corporate research experience across a variety of sectors including technology, hospitality, government, healthcare and professional services. A frequent writer and speaker, Zena imparts information on competitive, market and business intelligence topics in Canada and abroad, with a particular emphasis on the legal sector. She is a regular guest contributor to the 3 Geeks and a Law Blog. Her articles and chapters have been published in PM Forum Marketing Magazine, the Strategic and Competitive Intelligence Foundation's Starting a Competitive Intelligence Function (2008), and by The Ark Group. Zena is a Toronto steering committee member of the Strategic and Competitive Intelligence Professionals organization, an advisory board member of the Special Libraries Association competitive intelligence division, and a member at large of the Professional Marketing Forum. Zena has a joint academic and applied Masters degree in communication and culture from York and Ryerson Universities. Zena Applebaum lives in Toronto, Canada and can be reached via email, on LinkedIn or on Twitter. John Alber John Alber serves as futurist for the International Legal Technology Association. He also writes, speaks, and consults, focusing on fi nding practical ways to reshape the delivery of legal services to suit a future demanding excellence far beyond substantive legal skills. Prior to his current role, John led Bryan Cave LLP to become one of the most innovative fi rms in the world, serving as its Strategic Innovation Partner for more than 16 years. While at Bryan Cave, he also served for seven years on the fi rm's Operating Group (its management committee). At Bryan Cave, John created one of the fi rst Practice Economics consulting groups, one of the fi rst client facing technology groups and one of the fi rst in-fi rm legal process outsourcing (LPO) organizations. The groups he created developed innovative web-based, client-centric applications that delivered legal advice to clients, managed complex workfl ows and even created pleadings automatically. They also developed client-facing knowledge management, project management, project estimation, and business intelligence systems and highly technologyleveraged alternative staffi ng solutions for engagements of all types. Peter Lane Secor Peter Lane Secor is the director of strategic pricing and project management with Pepper Hamilton LLP. Mr. Secor concentrates on legal project management with a focus on improving effi ciencies through shared management responsibilities, strengthening communication and making value transparent. His expertise includes client/matter profi t analysis and providing partners with performance evaluations from a fi nancial perspective. Jeffrey Asjes Jeffrey Asjes works as a research and reference attorney at Fastcase, an online legal publishing company based in Washington, DC. His work focuses on the application of data analytics to legal issues, with the goal of automating simple but labor intensive tasks, such as proper citation formatting or recognizing subsequent negative treatment of cases. Prior to starting at Fastcase, Jeffrey worked on policy and outreach for the United Nations Information Center and the Partnership for a Secure America. Born in Zurich, Switzerland, Jeffrey Asjes earned an A.B. from Princeton University and a J.D. from the Georgetown University Law Center, where he focused on the intersection of law and technology. At Georgetown, Jeffrey also worked for the Law Library's Faculty Services program; conducting legal research for Georgetown Law professors and streamlining the Library's information retrieval process. Patrick Fuller Patrick Fuller is the vice president of business development for Neota Logic, Inc., based in New York City. With nearly 20 years of experience in the legal profession, Patrick is often referred to as one of the leading experts and pioneers in legal competitive intelligence (CI), particularly in the art of translating big data into intelligence for business development (BD) and organizational strategy purposes. Previously, Patrick served as the director of legal analytics for TyMetrix and ELM Solutions, helping legal departments to design and implement analytics and metrics management strategies. Prior to joining TyMetrix, he served as the vice president of product & market strategy for legal technology company Content Pilot. Additionally, Patrick was a senior consultant in the Client Growth Strategy practice with LawVision Group as well as an adjunct consultant with Hildebrandt Consulting, after serving as the global managing director of the Monitor Suite competitive intelligence platform he helped launch for Thomson Reuters Hubbard One. Patrick began his career in the legal industry with Martindale-Hubbell. Mark Gediman Mark Gediman is the director of information services for Best Best & Krieger, LLP and has been with BB&K since 2000, managing the research needs of more than 200 attorneys and paralegals in nine offi ces from DC to California. He is a past-president of the Southern California Association of Law Libraries (SCALL) and the co-founder and co-chair of the Competitive Intelligence Caucus of the Private Law Libraries- Information Professionals (PLL-IP) of the American Association of Law Libraries (AALL). He has over 25 years of experience in law library management and writes regularly on Competitive Intelligence, research,…