Wine Tourism Destination Management and Marketing

"This book consolidates under one cover various research insights and case studies from different parts of the world (including Greece) contributed by well-known academics, all experts in their field. The book is a must read by students and industry professionals alike wishing to obtain a holistic understanding and up-to-date practical knowledge about wine and its role in developing tourism experiences and destinations." -Maria Triantafyllou, Director, New Wines of Greece

"This book provides a welcome addition to the literature on wine tourism. With an extensive array of themes and cases studies the international perspective provides useful insights into tourism destinations seen through the lens of wine." -C. Michael Hall, Professor, University of Canterbury, New Zealand "Make time to read this book. if you are a student, researcher, or practitioner in the field of wine destination marketing, there are valuable lessons to be learned from experts and case studies about the best practices in the growing and economically vital field of wine tourism." -Armand Gilinsky, Jr, FJ Korbel Bros Professor of Wine Business, Sonoma State University, USA The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders ofwine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Auteur
Marianna Sigala is Professor of Tourism at the University of South Australia, Australia.
Richard N.S. Robinson is Research Development Fellow at the University of Queensland Business School, Australia.

Résumé

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Contenu
Introduction: Wine destination management and marketing: critical success factors

PART 1 WINE TOURISTS: Who are they and what do they want from wine destinations?

Introduction to Part 1: Richard N.S. Robinson

2 Understanding the wine tourist markets' motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy

Aise KyoungJin Kim, University of South Australia, Australia

Giacomo Del Chiappa, University of Sassari, Italy

Ester Napolitano, University of Cagliari, Italy

3. Wine tourist's perception of winescape in Central Otago, New Zealand

Joanna Fountain, Lincoln University, New Zealand

Charlotte Thompson, Lincoln University, New Zealand

The image of a wine tourist and impact on self-image congruity

Marlene Pratt, Griffith University, Australia

5. Seeking the typical characteristics of wine tourists in South Greece

Panagiotis Tataridis, Pan-Hellenic Union of Registered Oenologists (PANEPO) Technological Educational Institute of Athens, Greece

Kanellakopoulos Christos, Pan-Hellenic Union of Registered Oenologists (PANEPO) Kanellis Anastasios, Pan-Hellenic Union of Registered Oenologists (PANEPO)

Gatselos Lazaros, Pan-Hellenic Union of Registered Oenologists (PANEPO)

6. Motivations of wine travellers in rural Northeast Iowa

Oksana Grybovych Hafermann, University of Northern Iowa,

Samuel V Lankford, California State University,

PART 2 WINE DESTINATION MARKETING: New Approaches and Practices

Introduction to Part 2: Marianna Sigala & Richard N.S. Robinson

7. E- Storytelling and wine tourism branding: insights from the Wine roads of Northern Greece

Christina Bonarou, Hellenic Open University, Greece
Paris Tsartas, Harokopio University of Athens, Greece

Efthymia Sarantakou, Hellenic Open University, Greece

8. Building a wine tourism destination through coopetition: the business model of Ultimate Winery Experiences Australia

Marianna Sigala, University of South Australia, Australia

9. Developing and branding a wine destination through UNESCO World Heritage listing: the case of the Mount Lofty Ranges Agrarian Landscape

Marianna Sigala, University of South Australia, Australia

10. Effects of the World Heritage Label in Champagne Region

Fabrice Thuriot, University of Reims Champagne-Ardenne, France

PART 3 DESIGNING EXPERIENCES: Developing and innovating wine destinations

Introduction to Part 3: Marianna Sigala

11. Wine and Food Events: experiences and impacts

Donald Getz, The University of Calgary, Canada

12. Pouring new wines into old wineskins? Sub-regional identity and the case of the Basket Range Festival

Jonathan Staggs, University of Queensland, Australia

Matt Brenner, University of Queensland, Australia

13. Wine Tourism: balancing core product and service dominant strategies<p&gt...