Getting Started in Small Business For Dummies

The big ideas that you'll need to run your small business

So, you've decided to take the plunge into being an entrepreneur. (Congratulations, by the way!) Do you need advice about business structures, marketing, hiring employees, keeping the books or modelling financial scenarios? You can do it all, with Getting Started in Small Business For Dummies. Turn your bright idea into a real-world success and have fun while you're at it!

Planning is the trick for succeeding in small business. This process needn't be daunting, especially if you can get the timing right, pick a strategy that works and chart a sound financial course. And if your best-laid plans go sideways, there's always hope, and a practical way forward, right inside this book.

• Decide whether small business ownership is right for you, and assess the viability of your business idea

• Devise a clear strategy so you can get ahead of the competition

• Master the marketing must-haves to build a successful brand

• Find that extra bit of profit with smart business decisions

• Hire the right employees and build a winning team

This latest edition is fully updated to respond to Australia's rapidly changing business environment, delivering an easy-to-understand guide which will help you get your business off the ground!

Auteur

Veechi Curtis is a qualified accountant and consultant who loves the challenges and rewards of building successful businesses. She is the author of Bookkeeping For Dummies, MYOB® Software For Dummies and Creating a Business Plan For Dummies.

Texte du rabat

Make your small business a success!

So, you've decided to take the plunge into being an entrepreneur. (Congratulations, by the way!) Do you need advice about business structures, marketing, hiring employees, keeping the books or modelling financial scenarios? You can do it all, with Getting Started in Small Business For Dummies. This updated edition shows you how to develop your idea, create a winning business plan, and chart a sound financial course. And, if your best-laid plans go sideways there's always hope, and a practical way forward, right inside this book.

Inside. . .

• Transform your idea into a successful business
• Get ahead of the competition
• Build a successful brand
• Develop a smart business plan
• Hire the right employees for a winning team
• Calculate profits and learn the money essentials

Résumé

The big ideas that you'll need to run your small business

So, you've decided to take the plunge into being an entrepreneur. (Congratulations, by the way!) Do you need advice about business structures, marketing, hiring employees, keeping the books or modelling financial scenarios? You can do it all, with Getting Started in Small Business For Dummies. Turn your bright idea into a real-world success and have fun while you're at it!

Planning is the trick for succeeding in small business. This process needn't be daunting, especially if you can get the timing right, pick a strategy that works and chart a sound financial course. And if your best-laid plans go sideways, there's always hope, and a practical way forward, right inside this book.

• Decide whether small business ownership is right for you, and assess the viability of your business idea
• Devise a clear strategy so you can get ahead of the competition
• Master the marketing must-haves to build a successful brand
• Find that extra bit of profit with smart business decisions
• Hire the right employees and build a winning team
  This latest edition is fully updated to respond to Australia's rapidly changing business environment, delivering an easy-to-understand guide which will help you get your business off the ground!