Value management's time has come. In a world roiled by terrorism, economic meltdown, and corporate governance scandals, executives everywhere face the challenge of delivering new growth against the odds. Competing Through Value Management provides the guidance you need to get ahead of your competition and stay there. Based on a wealth of global research plus the real-world experience of a top consultant, it explains why profit has to be the No. 1 goal in this era of 'triple bottom-line' reporting, why many of today's hottest concepts are less helpful than they're made out to be, and why management is more important than measurement. Competing Through Value Management will help you shape your strategic conversation and inspire your team to produce winning results. With powerful tools like the ValuePlan, with numerous checklists and practical frameworks, and with an emphasis on 30-day actions, it offers the clear guidance that managers need right now. Tony Manning has been an independent consultant in strategy and change management since 1987. He was formerly chairman and CEO of the McCann-Erickson advertising agency in South Africa and head of marketing for the Coca-Cola Export Corporation in Southern and Central Africa, and served as chairman of the Institute of Directors of Southern Africa from 1999 to 2001. Tony works with large companies in many industries, specializing in corporate turnarounds and growth strategies, and acts as a counsellor to chief executives. He features as a keynote speaker at numerous major conferences, and is the author of eight management books, including the best-selling Making Sense of Strategy and Discovering the Essence of Leadership.