The Routledge Handbook of Nonprofit Communication

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.

Auteur

Gisela Gonçalves is Professor and Director of the Master in Strategic Communication at the University of Beira Interior, Portugal. Evandro Oliveira is Professor at the University of Beira Interior, Portugal.

Contenu

List of contributors

Introducing nonprofit communication and mapping the research field

Gisela Gonçalves and Evandro Oliveira

Part 1 - Democracy and civil society

• Introduction to part 1

1.1 Histories of the nonprofit and philanthropic sector

Thomas Davies

1.2 Communication for development and social change

Jan Servaes

1.3 NGOization of civil society

Sabina Lang

1.4 NGOization of solidarity in the digital era

Victor Mari

1.5 Civic relations: socio-communicative collective action

Evandro Oliveira

1.6 Public interest communication: a pragmatic approach

Jane Johnston

1.7 Humanitarian communication

Valerie Gorin

Part 2 - Communication, organizations and publics

• Introduction to part 2

2.1 A constitutive approach to nonprofit communication

Matthew Koschmann and Mathew Isbell

2.2 Organizational listening and the nonprofit sector

Jim Macnamara

2.3 Integrated marketing communication management for nonprofit organizations

Manfred Bruhn and Anja Zimmerman

2.4 Communication monitoring and evaluation in the nonprofit sector

Glenn O'Neil

2.5 Fundraising and relationship cultivation

Richard D. Waters

2.6 Granting organizations

Giselle A. Auger

2.7 Communicating organizational change to nonprofit stakeholders

Laurie Lewis

2.8 Nonprofit and government relations

Bruno F. Costa & Hugo Ferrinho-Lopes

2.9 Companies and human rights activists' engagement

Naíde Muller

Part 3 Strategic Communication, strategies and discourses

• Introduction to part 3

3.1 A conceptual approach for strategic communication: The ITNC

Evandro Oliveira

3.2 Internal branding in the nonprofit sector

Gordon Liu

3.3 Narratives and emotion in social entrepreneurship communication

Philip Roundy

3.4 Storytelling and memes: affordable and effective new media trends for small civil society organizations

Ioli Campos

3.5 Lobbying and the nonprofit sector

Antonio Castillo and Ana Almansa

3.6 Open justice and court communication

Jane Johnston

3.7 Semiotics analysis of environmental communication campaigns

Andrea Catelani

3.8 Eco-art as discursive driver

Franzisca Weder and Denise Voci

3.9 Positive communication and public relations in the nonprofit sector

José Antonio Muñiz-Velázquez

Alejandro José Tapia Frade

Part 4 Nonprofit communication, campaigns and case studies

• Introduction to part 4

4.1 Collective and connective action in new agrifood networks

Korien van Vuuren-Verkerk, Noelle Aarts and Jan Van de Stoep

4.2 Local NGO e-communication on environmental issues

Valentina Bursiene and Jarolav Dvork

4.3 The grassroots women water collective in India

Ram Awtar Yadav and Kanshan K. Malik

4.4 The role of communication within domestic violence context during a lock-down

Sónia de Sá

4.5 Fundraising strategies during pandemic challenges

Laura Visan

4.6 Communication and activist literacy for social change in feminist movements

Alessandra Farné, Carla Cerqueira and Eloísa Nos-Aldás

4.7 Value-informed communication in nonprofit campaigns

Birgit Breninger and Thomas Kaltenbacher

4.8 Identifying and classifying stakeholders in spanish nonprofit organizations

María Pallarés Renau, Lorena López Font and Susana Miquel Segarra

4.9 Activism and social media: case studies from Greece's economic crisis

Michael Nevradakis

Index