Impacts of Advertisement on Consumer's Purchasing Behavior. Cosmetic Products in Karachi

Academic Paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: B, , course: Marketing, language: English, abstract: Regardless of the way that the cosmetic products organisations go through lot of cash to uncover buyers through various kinds of attractive advertising. Advertising is for the most part used for promoting products. The objective of this study is to discover the promoting effects on the buyer's purchasing decisions concerning cosmetic products in Karachi city. Customer demeanour and other related social changes may happen because of the impact of various kinds of advertisement exceptionally on cosmetic products adverts. This was done by using distributed questionnaires in all 7 districts of Karachi city as a sample, and receiving 200 complete questionnaires from respondents. Data was analysed by using different statistical techniques such as descriptive, correlation, and regression analysis.

Auteur

Syed Salman Qadri is PhD Scholar at Department of Business Administration, Greenwich university, Karachi, Pakistan. His research interests are Marketing, Emerging Markets, Brands and Consumer Behaviour. He is good at qualitative as well as quantitative research methods. He has published few papers in Scopus indexed journals and presented papers in international conferences, he has conducted sessions as a guest speaker of entrepreneurship& marketing topics, qadrino1@gmail.com and ssq633@yahoo.com