Sustainable Development and Innovation of Digital Enterprises for Living with COVID-19

This book explores the implications of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different counties during COVID-19. This book will bring new dimensions of study to the concept of digital enterprises which is sure to change after COVID-19 as it has upended the way in which people work, live and communicate. Covering a broad range of topics related to digital enterprises, this book is meant for business owners, digital professionals, managers, researchers, and academics who are seeking to integrate digital enterprises in order to allow organizations and countries to stay on a sustainable development trajectory while living with COVID-19. Subhra R Mondal, Ph.D. is working as senior research fellow with Institute of Development Economics Research, University of Economics, Ho Chi Minh City, Vietnam. Her research interests are brand management, brand equity with innovative tools, smart tourism, destination marketing, social media marketing, AI & Web 5.0, and digital recruitment. She has published 25 publications indexed with WoS and Scopus along with 2 books and 12 scientific monographs. She has over 12+ years of experience in research and teaching. She is associated with different collaborative projects in European and Vietnamese organizations. Jana Majerova, PhD. works as academic and research staff at AMBIS University, a.s. (Prague, Czech Republic) and as an Assoc. Prof. at University of Zilina (Zilina, Slovak Republic). Her professional and research activities are focused on the issue of the Sustainable brand management and bankruptcy law. She has authored more than 170 publications: 4 scientific monographs; 3 university textbooks; 1 script; 36 publications in journals registered in WoS or SCOPUS and more than 80 papers published in conference proceedings. Subhankar Das (Academician, Researcher, Author, Writer, Blogger, Data Science trainer, Social Media Marketing Consultant) received his Ph.D. in Social Media Advertisement & Media Planning. He has 12+ years of teaching and research experience. He is currently associated as senior research fellow with Institute of Development Economics Research, University of Economics, Ho Chi Minh City, Vietnam. He has published 20+ Research Papers in various International Referred Journals (Scopus, Thomson Reuters, SSCI, SCIE).

Auteur

Subhra R Mondal, Ph.D. is working as senior research fellow with Institute of Development Economics Research, University of Economics, Ho Chi Minh City, Vietnam. Her research interests are brand management, brand equity with innovative tools, smart tourism, destination marketing, social media marketing, AI & Web 5.0, and digital recruitment. She has published 25 publications indexed with WoS and Scopus along with 2 books and 12 scientific monographs. She has over 12+ years of experience in research and teaching. She is associated with different collaborative projects in European and Vietnamese organizations. Jana Majerova, PhD. works as academic and research staff at AMBIS University, a.s. (Prague, Czech Republic) and as an Assoc. Prof. at University of Zilina (Zilina, Slovak Republic). Her professional and research activities are focused on the issue of the Sustainable brand management and bankruptcy law. She has authored more than 170 publications: 4 scientific monographs; 3 university textbooks; 1 script; 36 publications in journals registered in WoS or SCOPUS and more than 80 papers published in conference proceedings. Subhankar Das (Academician, Researcher, Author, Writer, Blogger, Data Science trainer, Social Media Marketing Consultant) received his Ph.D. in Social Media Advertisement & Media Planning. He has 12+ years of teaching and research experience. He is currently associated as senior research fellow with Institute of Development Economics Research, University of Economics, Ho Chi Minh City, Vietnam. He has published 20+ Research Papers in various International Referred Journals (Scopus, Thomson Reuters, SSCI, SCIE).

Contenu

Chapter 1: Digitization of business; Need for recombination during COVID-19.- Chapter 2: Phases of possible recovery of digital enterprises in new normal business for Living with COVID-19 times: Opportunities for a new era in sustainable development goals.- Chapter 3: Taking steps to help the phoenix rise from Ashes: A roadmap for digital enterprises to develop new sustainable goals.- Chapter 4: Defining the new digitalized normal. Implications of AI, IoT, blockchain in living with COVID-19 times.- Chapter 5: Digital transformation of enterprises and post pandemic sustainable developmental goals.- Chapter 6: Digital transformation for new sustainable goals with human element for digital service enterprises: An exploration of factors.- Chapter 7: Sustainable goal achievement by digital enterprises during pandemic; how much one wins and losses: A critical review.- Chapter 8: Digital health care and its impact on sustainability and future development; A critical review.- Chapter 9: Digital Supply Chain for new normal enterprises: Reducing environmental impact throughout the supply chain.- Chapter 10: Cybersecurity; A critical success factors for digital enterprises for new normal sustainable development goals.- Chapter -11: Wake up call for people and planet to move ahead with conviction. Where to start and plan?.