This essential resource for tutors and students who wish to deepen their understanding of the subject and key issues provides an array of international case studies on tourism management. With profiles on individual companies and material on different management functions in tourism, this title makes an ideal accompaniment to all tourism courses.

Auteur

Susan Horner, John Swarpson

Résumé
International Cases in Tourism Management includes: Profiles of individual companies Case studies on destination management and marketing Material on different management functions in tourism, such as marketing and human resource management Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Contenu

Part 1 Introduction; Chapter 1 The Role of Case Studies in Learning; Chapter 2 Key Issues in International Tourism Management; Chapter 3 Introduction to the Case Studies; Part 2 The Case Studies Tourism Organizations British Airways The 'Lonely Planet' Phenomenon * Previously Airtours plc. Pacific Asia Travel Association Tourism Concern Touristik Union International and Its Environmental Policies Tourism Destinations Tourism in Asia-Pacific Dubai The Role of Visitor Attractions in Dublin, Ireland Adventure Tourism in Iceland Las Vegas, USA Tourism in Russia Sectors of the Tourism Industry Boutique Hotels Budget Airlines in the UK The UK Cruise Market Online Retail Travel - Expedia The Brochures of Tour Operators Wildlife Tourism in Southern Africa Hong Kong Disneyland The Guggenheim Museum, Bilbao, Spain Issues in Tourism Airline Frequent Flyer Programmes All-Inclusive Resorts Clubbing and; Part y Tourism in the Mediterranean Corporate Social Responsibility in Tourism Ecotourism - Belize Tourism Education and Training Employment in Tourism International Hotels Environmental Initiative Researching Tourist Satisfaction Sex Tourism Timeshare Development Tourism and Travellers with Disabilities Tourism and the Purchase of Property in Foreign Countries Tourism and Rural Development Tourism and Terrorism Vacation Costs, Different Destinations, and Independent Travellers The Future of Tourism Hotel Bourazani, Greece - An Entrepreneur's Contribution to Sustainable Tourism Tomorrow's Tourists - 'Kate';