Strategic Hospitality Leadership

Doing business in the tourism and hospitality scene in Asia can be
very interesting and rewarding but also poses many challenges.

Not many books have been written on the hospitality industry in
Asia. Strategic Hospitality Leadership makes a useful
contribution, providing the first specialized approach to the
business of hospitality in Asia.

The book is an invaluable resource of reference and insightful
compendium by contributors who are the Cornell School of
Administration's alumni, the Cornell-Nanyang Institute of
Hospitality Management faculty, and members of its Joint Advisory
Board. Their varied backgrounds and profound appreciation of the
complexities in building enterprises from the ground up, or
expanding an on-going business organization are the types of
first-hand knowledge and perspective that is beneficial,
informative, and inspirational to industry veterans and students
alike. These contributors include chief executives and senior
management of hotels and resorts, serviced apartments, restaurants,
and food and beverage groups, who have been successful in
Asia.

Strategic Hospitality Leadership provides readers with
the collective wisdom of these successful top executives on a range
of topics including brand management, strategic direction, service,
marketing, human resource, crisis management, business growth,
leadership, portfolio management, best practices, and development.
The book will help current and future leaders address major issues
that are being and will continue to be confronted in the
hospitality industry in Asia, and aims to increase the success of
new entrants into Asia.

Auteur

Dr. Russell Arthur Smith is Interim Dean, Cornell-Nanyang
Institute of Hospitality Management, in the Nanyang Technological
University, Singapore. He is a hospitality and tourism development
expert, who has extensive academic and professional experience in
Asia, as well as Australia, North America, and the Middle East. He
holds a doctorate from Harvard University and a degree in
architecture with first class honors from the University of
Queensland, Australia. He is a certified practicing planner.

Dr. Judy A. Siguaw is Dean of the College of Human
Ecology at East Carolina University, United States. She was
formerly a professor of marketing in Cornell University's School of
Hotel Administration. The founding Dean of Cornell-Nanyang
Institute of Hospitality Management, she previously held the J.
Thomas Clark Chair in Entrepreneurship and Personal Enterprise.

Résumé
Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia.

The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia.

Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.

Contenu

Foreword.

Preface.

About the Contributors.

1. Pursuing the Right Strategic Direction (Baron R. Ah
   Moo).

2. Achieving Successful Development Planning (Russell Arthur
   Smith).

3. Creating a Welcoming Service Strategy (Raymond
   Bickson).

4. Winning Ways to Successful Portfolio Management (William
   E. Heinecke).

5. Strengthening Brand Management and Value (Michael
   Issenberg).

6. Venturing Into an Asian Market Competitively (Devin
   Kimble).

7. Achieving Great Business Growth (Chiaki Tanuma).

8. Managing Crises Effectively (Chittimas
   Ketvoravit).

9. Establishing Strategic Human Resource (Choe Peng
   Sum).

10. Being an Inspiring Leader (Jennie Chua).

11. Developing and Implementing Best Practices (Judy
    Siguaw).

12. Looking Ahead at Hospitality Trends in Asia (Russell
    Arthur Smith).

Index.