Entrepreneurship and Small Business Management, Global Edition

For courses in Entrepreneurship and Small Business Management.

Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students.

Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organised to follow the life-cycle of an entrepreneurial venture-from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process-discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.

This program will provide a better teaching and learning experience-for you and your students. Here's how:

• Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges.
• Present Special Insights on Presenting and Writing a Business Plan: Go beyond formulating a business plan to include critical topics of management, marketing and operations.
• Guide Student's Learning: A proven curriculum builds on the expertise of the authors and the Network for Teaching Entrepreneurship (NFTE) to teach the nuts and bolts of how to start and operate an entrepreneurial small business
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• search for key concepts, words and phrases
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  eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Contenu

• UNIT 1 Entrepreneurial Pathways
• Chapter 1 Entrepreneurs Recognize Opportunities
• Chapter 2 Franchising
• Chapter 3 Finding Opportunity in an Existing Business
• Chapter 4 The Business Plan: Road Map to Success
• Honest Tea Business Plan
• Unit 1 Case Study: Spanx
• UNIT 2 Who Are Your Customers?
• Chapter 5 Creating Business from Opportunity
• Chapter 6 Exploring Your Market
• Unit 2 Case Study: Kitchen Arts & Letters, Inc.
• UNIT 3 Integrated Marketing
• Chapter 7 Developing the Right Marketing Mix and Plan
• Chapter 8 Pricing and Credit Strategies
• Chapter 9 Integrated Marketing Communications
• Chapter 10 Marketing Globally
• Chapter 11 Smart Selling and Effective Customer Service
• Unit 3 Case Study: Empact
• UNIT 4 Show Me the Money: Finding, Securing, and Managing It
• Chapter 12 Understanding and Managing Start-Up, Fixed, and Variable Costs
• Chapter 13 Using Financial Statements to Guide a Business
• Chapter 14 Cash Flow and Taxes
• Chapter 15 Financing Strategy: Debt, Equity, or Both?
• Unit 4 Case Study: Lee's Ice Cream
• UNIT 5 Operating a Small Business Effectively
• Chapter 16 Addressing Legal Issues and Managing Risk
• Chapter 17 Operating for Success
• Chapter 18 Location, Facilities, and Layout
• Chapter 19 Human Resources and Management
• Unit 5 Case Study: ONLC
• UNIT 6 Leadership, Ethics, and Exits
• Chapter 20 Leadership and Ethical Practices
• Chapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand
• Unit 6 Case Study: Honest Tea
• Appendix 1 Sample Student Business Plan: University Parent, Inc.
• Appendix 2 BizBuilder Business Plan
• Appendix 3 Resources for Entrepreneurs
• Appendix 4 Useful Formulas and Equations
• Glossary
• Index