Content Marketing Strategies For Dummies

Drive your content marketing campaign toward success

Blogs and social platforms are all the rage right now--especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide.

Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that.

• Analyze customer data to better understand your target audience's journey

• Leverage social platforms, such as Facebook and Twitter, to develop channel promotions

• Create and curate intelligent, engaging content that leads to action

• Build upon your previous success with closed-loop analysis

Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

Auteur

Stephanie Diamond is a marketing professional with more than 20 years of experience building profits in over 75 different industries. A strategic thinker, she has worked with solopreneurs, small business owners, and multibillion-dollar corporations. Follow her blog at Contentmarketingtoolbox.com/blog.

Texte du rabat
Learn to:

• Analyze customer data to understand the buyer's journey
• Create and curate content that instantly engages your audience
• Use social platforms to develop channel promotions

• Develop customer personas that help you write targeted content Create usable content for your customers and turn them into brand ambassadors! Online networks are becoming increasingly significant in professional and academic settings, and almost inescapable during casual internet browsing. Social media is everywhere we look, and it's where you need to be marketing. But you also need to give your customers content they can connect with: useful information that encourages them to develop a relationship with your brand. How? With a content marketing strategy that meets their needs and yours. This books will show you how!

• First, get their attention — find out what captures attention and learn how to make your message stand out
• Know who you are — clarify your company's focus and research how your customers view your brand
• "C" how it's done — learn to use each step of the Five C cycle to develop and document your content marketing strategy
• Get everyone on board — sell your strategy to company stakeholders and choose key performance indicators to chart your progress
• Master storytelling — identify the stories your customers will relate to and learn the secrets of telling them masterfully
• Channel your plan — understand how to craft content for different distribution channels and set up a plan for each one

• Review and rework — see how to effectively review, reevaluate, and refine your strategies Open the book and find:

• Free mind maps and work-sheets to help you get the job done
• Help explaining content marketing to others in your company
• Tips for getting buy-in
• How to learn more about the customer experience
• Ways to pinpoint gaps in your content
• Systems and processes for getting content out there fast
• Why frequent review is a must

Résumé
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right nowespecially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that.

• Analyze customer data to better understand your target audience's journey
• Leverage social platforms, such as Facebook and Twitter, to develop channel promotions
• Create and curate intelligent, engaging content that leads to action
• Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

Contenu
Foreword xiii

Introduction 1

About This Book 1

Foolish Assumptions 2

Icons Used in This Book 2

Beyond the Book 3

Where to Go from Here 3

Part I: Getting Started with Content Marketing Strategies 5

Chapter 1: Establishing Your Content Marketing Strategy 7

Understanding the Components of a Content Marketing Strategy 7

Determining the company focus 8

Uncovering the customer experience 9

Creating quality content 9

Developing channel promotions 10

Deploying check-back analysis 11

Communicating Your Mission 12

Crafting your statement 12

Reviewing real mission statements 13

Establishing Your Goals 16

Uncovering your goals 16

Picking KPIs 18

Expanding Your Corporate Mindset 18

Creating a culture of content 19

Thinking about reputation 21

Using content to serve customers 23

Dipping into User Design and Habits 26

Recognizing the importance of UX design in your strategy 26

Observing product habits 27

Chapter 2: Capturing Your Customer's Attention 31

Focusing on Attention 32

Seeking the attention web 32

Looking at attention triggers 37

Making Your Content Easy to Consume 39

Reading in patterns 39

Considering design elements and typography 41

Deploying Interactive Content 44

Chapter 3: Understanding Your Business Model and Brand 49

Separating Your Business Model from Your Brand 50

Understanding the business you're in 51

Looking at some popular online business models 52

Considering the freemium model 57

Analyzing Your Business Model 60

Discovering Your Brand 61

Benefitting from attention to your b…