"Rough diamonds" are the best performing firms in the BRIC
(Brazil-Russia-India-China) countries. These firms compare
favorably with the top 500 firms and the top 25 manufacturing firms
in their countries and comparable firms worldwide, exceeding them
profit margins and return on assets over an extended time period.
This book outlines who these firms are and explains their exemplary
performance through the Four Cs for Sustaining High Performance:
Capitalizing on late development; Creating Market Inclusive Niches;
Crafting Operational Excellence; and Cultivating Profitable
Growth.

Offers a description of the four major traits that high
performance companies in Brazil, Russia, India and China have in
common
Contains company profiles from BRIC countries that have proved
to be successful
Written Sam Park the president at Skolkovo-Ernst & Young
for Emerging Market Studies and Chair Professor of Strategy at
Moscow School of Management Skolkovo

This important resource outlines the four traits of the best
performing, but least known, breakout firms in BRIC countries.

Auteur

Seung Ho Park is executive director at Skolkovo Business
School-Ernst & Young Institute for Emerging Market
Studies (IEMS) and Chair Professor of Strategy at Moscow School of
Management SKOLKOVO. He was the founding president of Samsung
Economic Research Institute in China and the BAT Chair Professor at
the China Europe International Business School.

Nan Zhou is research fellow at IEMS and assistant
professor at Moscow School of Management SKOLKOVO.

Gerardo R. Ungson is the Y. F. Chang Endowed Chair
Professor of International Business at the College of Business, San
Francisco State University, and a Non-Resident Senior Research
Fellow at IEMS.

Résumé
Discover the four traits of the best performing, but least known, breakout firms in BRIC countries "Rough diamonds" are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. These firms compare favorably with the top 500 firms and the top 25 manufacturing firms in their countries and comparable firms worldwide, exceeding them profit margins and return on assets over an extended time period. This book outlines who these firms are and explains their exemplary performance through the Four Cs for Sustaining High Performance: Capitalizing on late development; Creating Market Inclusive Niches; Crafting Operational Excellence; and Cultivating Profitable Growth.

Offers a description of the four major traits that high performance companies in Brazil, Russia, India and China have in common
Contains company profiles from BRIC countries that have proved to be successful
Written Sam Park the president at Skolkovo-Ernst & Young for Emerging Market Studies and Chair Professor of Strategy at Moscow School of Management Skolkovo
This important resource outlines the four traits of the best performing, but least known, breakout firms in BRIC countries.

Contenu

Foreword vii
John Quelch

Preface xi

Acknowledgments xv

Introduction xvii

1 AN OVERVIEW 1

2 THE FOUR Cs OF HIGH PERFORMANCE 21

3 CAPITALIZING ON LATE DEVELOPMENT 31

4 CREATING INCLUSIVE MARKET SEGMENTS AND NICHES 47

5 CRAFTING OPERATIONAL EXCELLENCE 65

6 CULTIVATING PROFITABLE GROWTH 87

7 HOW ROUGH DIAMONDS AVOID THE GROWTH FETISH 109