This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

Auteur
Satyendra Singh isan Associate Professor, Marketing and International Business, University of Winnipeg.

Contenu
Introduction; Satyendra Singh - PART I: THE EMERGING MARKETS - Market Liberalization in Emerging Economies: Changing Business Practices; Peter M. Lewa - PART II: BUSINESS AND ETHICAL ORIENTATIONS - Business Orientation, Brand Image, and Business Performance; Satyendra Singh - Ethics and Profitability: Can They Coexist; Satyendra Singh - Business Ethics and Marketing Practices in Nigeria; Taiwo Akinmayowa - PART III: EMERGING LIFESTYLE AND CONSUMER BEHAVIOR - Attitude of Indian Consumers towards Wine: Pleasure Versus Prescription; Satyendra Singh - Culture, Creativity, and Advertising; Satyendra Singh& Kwaku Appiah-Adu - PART IV: EMERGING BUSINESS PRACTICES - Current Marketing Practices in Ghana; Kwaku Appiah-Adu and Satyendra Singh - Performance Measurement of the International Joint Ventures (IJVs) in an Emerging Market; Gin Chong - Two Case Studies: Harnessing Knowledge Capabilities in Emerging Markets: Off shoring and the Experience of Mac and Co.; Ajay Bhalla - Change Management in Mast Africa Limited; Peter M. Lewa - Conclusion