Creating Business Agility

Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the book describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem. The focus is on Business Agility Readiness in terms of the five major changes affecting the information technology landscape, and how data-driven delivery platforms and decision-making processes are being reinvented using digital relationships with a social business model as the consumer world of technology drives innovation and collaboration. Cloud computing, social media, next-gen mobility, streaming video, and big data with predictive analytics are major forces now for a competitive advantage, and Creating Business Agility provides leaders with a roadmap for readiness. Business leaders tasked with innovation and strategy will find that Creating Business Agility provides important insight from an informed perspective.

Auteur

RODNEY HEISTERBERG, PHD, is a professor in the School of Business and Management at Notre Dame de Namur University and Managing Partner at Rod Heisterberg Associates. Heisterberg served as the co-chair of the joint government-industry group that authored the first U.S. standard for providing content management applications through Software-as-a-Service. ALAKH VERMA is Director of Product Development (Platform Technology Solutions) at Oracle. He is also adjunct faculty and advisor at the University of California, Berkeley, and University of California, Santa Cruz, and imparts thought leadership on these converging technologies.

Texte du rabat
Cloud computing, social media, ubiquitous mobility, streaming video, and big data with predictive analytics are the major forces driving competitive advantage in today's forward-thinking businesses. Creating Business Agility outlines a game plan and proven model for adopting the technology innovations that help build successful digital businesses and make existing businesses smarter and more efficient in their day-to-day operations. In this groundbreaking book, Rodney Heisterberg and Alakh Verma outline leading-edge information management strategies and show how to execute adaptive business approaches that will transform a business's internal processes and external relationships. As they explain, fundamental to this transformation is the ability to reengineer the decision-making processes in order to make better resource allocation decisions. The authors reveal how to sense business ecosystem signals that are key performance indicators and respond with customer insights using predictive analytics. This creates business agility and, when paired with a customer experience management strategy, produces a sustainable competitive advantage. The book includes a travel destination and event marketing campaign scenario that provides an implementation model that shows how to make the overall process for a digital business work at the virtual enterprise level within the business ecosystem. The authors also offer a series of thoughtful insights of industry leaders that describes the agility that comes from collaborative commerce. The results provide decision makers with the business agility readiness roadmap they need to build a successful system of customer engagement that delivers competitive advantage. Throughout the book, the authors use accessible language so businesspeople can understand technical issues and technical people can under-stand business issues. With this understanding, they can collaborate to improve the competitive advantage of their businesses as well as contribute to the quality of life in the global marketplace. Business executives and leaders tasked with innovation and strategy will find Creating Business Agility an accessible and game-changing resource for staying one step ahead of the competition.

Contenu
Foreword: How to Survive in the Jungle xi

Preface xv

Chapter 1 Bridging the Digital Divide 1

Business Agility Concepts 1

Digital Business Organization 3

Business Ecosystem Strategic Concepts 4

Stages of Business Ecosystem Coevolution 7

Digital Business Stakeholders 10

Ecosystem Hub Concepts 11

Ecosystem Hub Implementation Concepts 15

Ecosystem Hub Roadmap for Business Agility Readiness 17

Balanced Scorecard Delivering Business Value 25

Change Management Imperatives 27

Customer-Centric Business Strategy 27

Business Agility Alignment Issues 29

Business Agility Readiness Roadmap 29

Sonoma County Tourism Sneakaway Marketing Campaign Leverages Hybrid Cloud Deployment as Platform for Ecosystem Hub 31

References 32

Chapter 2 Disruptive Innovation and Evolving Business Model 35

Disruptive Innovation Creates Business Dilemma 35

Disruptive Innovation Introduces New Paradigm 36

Service-Oriented Architecture and Business Process Management Drive Systems of Engagement 36

CIO-CMO Alignment via Business Process Management and Balanced Scorecard 43

Business Agility Readiness Transformation 49

Business Agility Circle of Inuence 49

What Is Multidimensional Scoring (MDS)? 50

Measuring Relationship in Systems of Engagement 51

Listening to Own Conscience: Fourth Dimension in Driving Agility 52

Video: New Disruptive Technology for Digital Content 57

Travel Industry Disruption by Force 5 Tornado 66

References 67

Chapter 3 Hyperconnectivity Drives Innovation 69

Paradigm Shifts: Mainframes to Client-Server to Cloud Computing 72

Next Evolution: Large Data CenterGrid ComputingCluster Computing 73

Dening Cloud Computing 73

What Is Cloud Computing? 74

Key Business Drivers for Cloud Services 80

Business Value Propositions for Cloud Computing 81

President Obama Election Campaign Leverages Cloud to Win 82

Concerns and Risk Assessment of Cloud Computing 83

Understanding Cloud Architecture 85

Cloud-Based Solutions to Meet the IT Needs of Multiregional Branch Ofces 87

Advantages of Cloud Computing-Based Solution 92

Design and Deployment Strategy for Cloud Services 95

Five Steps in Cloud Apps Deployment 98

Obstacles and Opportunities for Cloud Computing 100

Driving Growth More Efciently 104

Database Services on a Private Cloud 104

Security Considerations in Private and Public Clouds 106

Virtual Machine Introspection 109

Service-Level Agreement 110

Intellectual Property Rights 111

References 111

Chapter 4 Breaking the Barrier of Physical Infrastructure 113

Effective Use of Technologies 113

Reduce Cost to Your Advantage 114

Amazon and eBay Business Models: Breaking the Barrier of Physical Infrastructure 116

Education: Going beyond Physical Boundaries 120

Massive Open Online Courses: Breaking Physical Boundaries in Education 121

Khan Academy: Making a Great Impact in Education 123

Health Care Services Leveraging Outsourced Services 124

Assembly: Outsourced by Apple in China 124

Manufacturing Outsourcing: Levi Strauss & Co. 125

Travel and Hospitality Sectors: Breaking Physical Boundaries 125

Software Development Leverages Global Resources 126

AEC Industry Removes Barriers 127

Converging Technology: Inside the Force 5 Tornado for the Perfect Storm 128

Transformation, Synergy, and Innovation through the Cloud 128

References 138

Chapter 5 Power of Collaborative Management 139

Collaborate for Better Execution and Effective Decision Making 140

Use of Wiki in Enterprise-Wide Team Collaboration 143

Central Desktop: Powerful Tool for Effective Team Collaboration 145 Mindje...