Strategic Drucker

The strategy and marketing wisdom of Peter Drucker, compiled into
one handy guide

Peter Drucker was widely considered the father of modern
management. His 39 books and countless scholarly and popular
articles predicted many of the major economic developments of the
late twentieth century, and his influence upon modern business is
almost immeasurable. In The Strategic Drucker, Drucker associate
and student Robert Swaim has distilled Drucker's most important
business strategies and philosophies into one valuable book. Swaim
recounts and compiles Drucker's insight on growth, strategic
planning, sales, marketing, innovation, and a wealth of other vital
business topics. For anyone who wants to get to know the real
Drucker, without digging through all of his books and articles, The
Strategic Drucker is a valuable resource.

Robert Swaim, PhD (Beijing, China), has taught at numerous
universities around the world and collaborated with Peter Drucker
in developing an MBA and executive development program for Chinese
executives and managers.

Auteur

Robert W. Swaim, Ph.D., combines over 40 years of practical
international business experience with a distinguished record of
teaching and graduate level research in the field of management and
executive development. He collaborated with Peter Drucker in
developing Drucker's over-65 years of contributions to
management thinking into an EMBA and Executive Development Program
for Chinese executives and managers in China.

Dr. Swaim is president of the Coto Group, Inc., a management
consulting firm which provides corporate finance and other advisory
services to both privately held and public companies on the
domestic and international levels.

He has held executive positions with the Geneva Companies, a
middle market merger and acquisition firm, Occidental Petroleum
where he was instrumental in the integration of the Cities Services
Companies, the second largest acquisition in U.S. history at the
time, and sales and marketing positions with Mobil Oil and
Xerox.

Dr. Swaim completed his doctoral work at Claremont Graduate
University (Drucker Graduate School of Management) and also holds
an MA in Management from Claremont; an MBA from Pepperdine
University; and a BBA from the University of Pittsburgh. He has
served as Associate Professor of Management and Organization
Development for the University of San Francisco Graduate
School.

Based in Beijing, Dr. Swaim is a Visiting Distinguished
Professor of Management and has taught strategy, marketing and
other EMBA courses for the University of International Business
& Economics (Beijing), Beijing Institute of Technology and
Renmin University (Beijing).

Résumé
The strategy and marketing wisdom of Peter Drucker, compiled into one handy guide Peter Drucker was widely considered the father of modern management. His 39 books and countless scholarly and popular articles predicted many of the major economic developments of the late twentieth century, and his influence upon modern business is almost immeasurable. In The Strategic Drucker, Drucker associate and student Robert Swaim has distilled Drucker's most important business strategies and philosophies into one valuable book. Swaim recounts and compiles Drucker's insight on growth, strategic planning, sales, marketing, innovation, and a wealth of other vital business topics. For anyone who wants to get to know the real Drucker, without digging through all of his books and articles, The Strategic Drucker is a valuable resource.

Robert Swaim, PhD (Beijing, China), has taught at numerous universities around the world and collaborated with Peter Drucker in developing an MBA and executive development program for Chinese executives and managers.

Contenu
Acknowledgments. Preface: Peter F. Drucker (19092005).

Chapter 1 Drucker on Managing Growth.

Chapter 2 Strategy and the Purpose of a Business.

Chapter 3 Dissecting the Interview and Drucker on Marketing.

Chapter 4 The Five Deadly Business Sins.

Chapter 5 Innovation and Entrepreneurship.

Chapter 6 Getting Rid of Yesterday.

Chapter 7 External Growth Strategies.

Chapter 8 Family Business Management.

Chapter 9 Drucker and the Next Society.

Chapter 10 Planning and Managing Organizational Change.

Chapter 11 Strategic Planning: The Entrepreneurial Skill.

Chapter 12 Strategic Decision Making.

Appendix A Strategic Management Application Tools.

Bibliography.

Index.