Managing Cultural Differences

This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management.

Auteur

Robert T. Moran is Professor Emeritus of International Management at Thunderbird School of Global Management, USA.

Neil Remington Abramson is Professor of International Strategy (ret.) at the Beedie School of Business, Simon Fraser University, Vancouver, Canada.

Anthony Chan is Senior Lecturer of Strategy, Innovation, and Technology at the Beedie School of Business, Simon Fraser University.

Marie-Marguerite Sabongui is a public engagement strategy consultant and facilitator. She facilitates organizational strategy development with groups around the world and develops narrative strategy with international Fortune 500 companies, philanthropic actors, and nonprofits.