Typographic Design

Precise visual communication requires first-rate typographyskills Typographic Design: Form and Communication, Sixth Editionis the latest update to the classic typography text that covers allaspects of designing with type. Revised to reflect the shift ingraphic design conception and understanding, the book contains abrand-new exploration of typography in media versus typography inmotion, and provides the latest information on emerging trends andtechnology in the design process. Full-color images showcase recentdesign examples and a companion website features a robustcollection of resources for students and instructors. Striking abalance between fundamental information and pivotal new knowledgeand ideas, the book provides the perfect basis for engaging newlearners as well as seasoned professionals. Typography is the comprehensive design of type, encompassingselection, placement, manipulation, and communication. An integralelement of the graphic designer's arsenal, typography skillstranslate across industry boundaries into print, video, film,television, packaging, advertising, digital design, and more.Typographic Design provides insight, information, andpractical instruction for every step in the process, from conceptto execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate thesuccessful use of typography, demonstrating the impact of good typeon the overall design, and a listing of type specimens that exhibitgood communication through good design. Words are an important partof the human condition, and presentation can have a major impact onthe message. Graphic designers must be able to manipulate type toconvey precisely what's intended, and Typographic Design isa comprehensive guide to mastery.

Auteur

Rob Carter is Professor Emeritus at Virginia Commonwealth University, and has served as a visiting professor at the Gerrit Rietveld Academy in Amsterdam. He is the author of American Typography Today, Typographic Design: The Great Typefaces, the five-volume Working with Type series, and Digital Color and Type. He is also coauthor of Meggs: Making Graphic Design History.

The late Philip B. Meggs was School of the Arts Research Professor at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica.

The late Ben Day was Professor Emeritus at Virginia Commonwealth University. He also taught at Boston University and had been a Visiting Designer at the University of Connecticut.

Sandra Maxa is Director of the Graphic Design Post Baccalaureate Program at the Maryland Institute College of Art, has served as visiting faculty at the Pratt Institute, and has taught at Parsons The New School for Design and at Rutgers UniversityNewark

Mark Sanders is full-time faculty in the Graphic Design department at Maryland Institute College of Art, has served as visiting faculty at the Pratt Institute, and has taught at Parsons The New School for Design and at Rutgers UniversityNewark.

Both Sandra and Mark are Partners at Q Collective, a visual communication and branding studio in New York and Baltimore.

Texte du rabat

THE BESTSELLING CLASSIC TYPOGRAPHY REFERENCE, UPDATED FOR NEW MEDIA

Typographic Design covers every aspect of designing with type, from stroke weight, to syntax, to legibility, and structure. Updated to reflect the shift in graphic design consumption and understanding, this edition includes new chapters on typography in media and in motion, with full color illustrations that showcase recent design examples. Case studies demonstrate the real-world application of fundamental concepts, and the companion website offers teaching guides, student resources, samples, and other tools that augment the text.

This classic text is a theoretical and practical reference of unmatched breadth and depth:

• Explore the evolution of typography from earliest written symbols to modern mobile apps
• Manipulate anatomy, syntax, and grids to preserve legibility without diminishing expression
• Plan designs around the intended outcome, whether in print, on screen, or in motion
• Work through the complete typographic design process from inspiration to experimentation to realization, developing an individual approach along the way
  Typography is an integral element in any graphic designer's arsenal of skills, and this book is the pivotal guide. Comprehensive enough for new learners and authoritative enough for professionals, Typographic Design is a valuable resource for designers at every stage of the profession.

Résumé
Precise visual communication requires first-rate typography skills Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.

Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include:

• Letterforms, syntax, and legibility
• Communication and the typographic message
• Evolution and technology of typography
• Typographic design processes, and using the grid
  The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.

Contenu

Foreword, Rob Carter viii

Introduction ix

1 The Evolution of Typography 1

From the origins of writing to Gutenberg's invention of movable type 2

Typography from Gutenberg to the nineteenth century 7

The nineteenth century and the Industrial Revolution 12

Typography in the twentieth century 18

A new century and millennium begin 27

2 The Anatomy of Typography 31

Letterforms analyzed 32

The typographic font 35

Historical classification of typefaces 38

Typographic measurement 42

The type family 45

3 Legibility 49

Basic principles of legibility 50

Legibility and digital typography 60

Typographic details 62

4 The Typographic Grid 65

Background 66

Structure and space 67

Proportion 68

The square 69

Single column grids 71

Multicolumn grids 74

Modular grids 78

Improvisational structures 84

5 Syntax and Communication 85

Ty…