The Fundamentals of Fashion Design

The Fundamentals of Fashion Design provides a fully illustrated introduction to the key elements of fashion
design, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and design, fabrics and their properties, construction methods and how to form and promote a collection.

This third edition has been updated to include the latest design and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today and a preface by fashion designer and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also help readers to discover and experiment with design techniques first hand.

Overall, this book is a rich and dynamic resource that will inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency and enthusiasm.

FEATURED INTERVIEWS
Mårten Andreasson, & Other Stories
Alan Humphrey Bennett, Paul Smith
Kristin Forss, Marni
Barry Grainger, Timberland
Louise Gray
Peter Jensen
Gahee Lim
Winni Lok
Michele Manz, Current/Elliott
Chantal Williams, Old Navy

Auteur

Richard Sorger is the Associate Professor and Course Leader for MA Fashion at Kingston University. He has taught at all levels of fashion education from undergraduate to postgraduate for institutions such as Central Saint Martins, London College of Fashion, Middlesex University, and Nottingham Trent University.

Contenu

Introduction

1. Research
What sort of designer are you?; Know your subject; Starting your research; Sources of research; The research book; Mood-, theme- and storyboard; In fashion; Research exercises

2 Design
Design identity; Ideal bodies; Silhouette; Proportion and line; God is in the details; Fabric, colour and texture; Rendering your ideas; Portfolios; In fashion; Design exercises

3 Fabrics and techniques
Fabric; Natural fibres; Man-made fibres; Synthetic fibres; Developments in fabric; Fabric construction; Surface treatments; Fabric and yarn trade shows; In fashion; Fabric exercises

4 Construction
Tools and machinery; Construction techniques; Draping on the mannequin; In fashion; Construction exercises

5 Developing a collection
Who are you designing for?; Genre; Types of garment; Putting together a collection; Showing a collection; Branding; In fashion; Developing a collection exercises

Appendix
Glossary
Further resources
Bibliography
Index
Picture credits
Acknowledgements and credits