POINTS OF DIFFERENCE describes how to transform a business in a dying industry into a leadership position in contemporary competitive niches. Hormel Foods did it by totally revamping its approach to management, marketing and technology. The success of this transition is validated by the company's outstanding performance during the past 25 years, and the book's messages are compelling to managers in all industries as American business seeks to redefine itself in the midst of economic crisis.

Auteur

Richard L. Knowlton is retired CEO of Hormel Foods Corporation, a multinational manufacturer and marketer of consumer-branded meat and food products, and present chairman of The Hormel Foundation. A director of the Horatio Alger Association, he has also served as that organization's president and chairman. His past and present directorships include Mayo Clinic, US Bank, ING of America, Eisenhower Hospital and the University of Colorado Leeds School of Business.