Rethinking Business Responsibility in a Global Context

This book examines topical issues in global corporate social responsibility (CSR) from both scholarly and practical perspectives. It offers a variety of viewpoints and cases from countries around the globe and combines them with current academic knowledge. Intended for students, academics, and managers wishing to keep abreast of the challenges and opportunities for corporations operating in our ever-more-complex globalized world, this book provides fresh insights into responsible business conduct.

The book identifies the key challenges inherent in formulating global CSR policies, offers regional perspectives and insights from countries around the world, and showcases some successful CSR projects from India and Thailand. Essential reading for executives who are responsible for CSR in international companies, NGOs and policy functions as well as an inspiration for academics aiming to identify fruitful future research opportunities.

Constantine S. Katsikeas,

Arnold Ziff Research Chair and Professor of Marketing and International Management Leeds University Business School

Auteur

Bodo B. Schlegelmilch is Chair of the Association of MBAs [AMBA] and Business Graduates Association [BGA] and heads the Institute for International Marketing Management at WU Vienna. For more than 10 years, he served as founding Dean of the WU Executive Academy. Starting at Deutsche Bank and Procter & Gamble, he continued his career at the University of Edinburgh and the University of California, Berkeley. Professorships at the University of Wales (UK) and at Thunderbird School of Global Management (USA) followed.

Bodo serves on business school advisory boards in Europe and Asia. He taught in over 30 countries on six continents, and his research interests span from international marketing strategy to CSR. He published in leading academic journals, such as the Strategic Management Journal, Journal of International Business Studies and Journal of the Academy of Marketing Science. Bodo was Editor-in-Chief of the Journal of International Marketing and served on the editorial boards of the *Journal of Marketing, the International Journal of Research in Marketing *and many others. Initially educated in Germany, Bodo obtained two doctorates (in International Marketing Strategy and CSR) from the University of Manchester (UK) and an honorary Ph.D. from Thammasat University (Thailand).

Ilona Szcs is Assistant Professor at the Chair of International Marketing at University of Vienna (Austria). She holds a PhD in International Marketing Management from Vienna University of Economics and Business (WU, Austria), an MSc in International Business from D'Youville College (USA), and an MSc in Tourism Management from University of Economics in Bratislava (Slovakia). Previously she held positions at WU, Webster Vienna Private University, and Free University of Bozen-Bolzano (Italy). Before joining academia, she worked in management consulting, corporate marketing, and in business agencies supporting small and medium-sized enterprises.

Ilona's research focuses on corporate social responsibility, sustainability & culture, and consumer behavior. Her work appeared in internationally renowned journals such as the Journal of the Academy of Marketing Science, Journal of World Business, Journal of Cleaner Production, and Electronic Commerce Research and Applications, as well as in books, such as the Handbook on Ethics and Marketing by Edward Elgar Publishing, and The New Role of Regional Management by Palgrave Macmillan. Ilona serves as an ad-hoc reviewer for Business Ethics Quarterly, Journal of Business Research, Cross Cultural & Strategic Management, *and Journal of Business Ethics*.

Contenu
The Social Responsibility of Multinationals: From an Afterthought to Center Stage.- Part I.- Rethinking Global CSR.- The Role of CSR in International Policy Agendas.- Business Success Revisited: What Constitutes Business Success?.- Embedding CSR in Corporate Strategies.- CSR Initiatives.- Part II.- Regional CSR Perspectives.- CSR in the USA: A Historic Perspective on the Interplay Between Ideological, Political, and Economic Forces.- CSR in Egypt: Communication and Marketing Practices.- CSR in Germany: A European Perspective.- CSR in Poland: The Rise and Development of Corporate Social Responsibility.- CSR in India: Evolution, Models, and Impact.- CSR in Thailand: A Stakeholder's Perspective.- Part III.- CSR Policies and Practices in Different Countries.- Mandated CSR in India: Opportunities, Constraints, and the Road Ahead.- CSR in Government-Owned Enterprises in India: A PrincipalAgent Perspective.- Sustainable PublicPrivate Partnership (PPP) Projects in Colombia.- The Buffering and Backfiring Effects of CSR Strategies During a Crisis: A US Perspective.- Part IV.- CSR Projects.- Under the Mango Tree: Sustainable Livelihood Approach to Poverty Reduction Through Beekeeping.- MiVana: Brewing Pleasure, Enhancing Equity, and Restoring Forests.- Early Childhood Care and Education: A Mainstay for CSR Investments.