Why do people buy organic? An analysis of the attitudes and intentions toward organic food

Regina Schneider

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Master's Thesis from the year 2015 in the subject Psychology - Work, Business, Organisation, grade: 1,0, Université Paris 1 Panth...

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Master's Thesis from the year 2015 in the subject Psychology - Work, Business, Organisation, grade: 1,0, Université Paris 1 Panthéon-Sorbonne (Paris School of Economics), course: Sustainability Economics, language: English, abstract: This dissertation seeks to analyze the relation between attitudes, purchase intentions and organic food purchase. On the basis of results from a survey conducted with a German sample, it is found that women buy more organic food than men. By analyzing participants' attitudes, the study reveals that women value satisfaction they get from organic food the most and sensory appeal the least. Indifference toward organic food is rated high and price seems to not to be a barrier. A factor analysis and a subsequent correlation analysis reveal that attitudes, purchase intentions and purchase behavior are intercorrelated. Economic implications and future research are discussed.